Position Overview:We are seeking an experienced Marketing Director with a proven track record in the medical and dental fields to lead public awareness campaigns around temporomandibular joint (TMJ) disorders and their connection to ailments such as:
- Headaches & Migraines
- Tinnitus (Ringing in the Ears)
- Ear Congestion
- Neck & Shoulder Pain
- Sleep Apnea & Snoring
The ideal candidate will have experience in designing, managing, and implementing successful marketing strategies that connect medical symptoms to lesser-known causes, generating new patient leads from individuals who have sought relief through specialists like neurologists, ENTs, chiropractors, and more, without understanding the TMJ connection.
Key Responsibilities:1) Campaign Development & Strategy
- Create and execute public awareness campaigns to educate potential patients about the connection between TMJ and various ailments.
- Develop a comprehensive marketing strategy that targets patients who have been to multiple specialists and have tried various medications without success.
- Work closely with the practice owner to enhance existing media campaigns and drive new patient acquisition through innovative marketing efforts.
2) Content Creation & Management
- Design, manage, and create compelling content for both online and offline platforms (website, social media, email campaigns, etc.) that effectively communicates the connection between TMJ and associated health conditions.
- Collaborate with graphic designers, videographers, and content creators to produce engaging educational materials for potential patients.
3) Media & Digital Marketing
- Leverage multiple media channels, including social media, SEO, PPC advertising, and traditional media to reach targeted patient demographics.
- Manage and optimize the practice’s online presence (social media accounts, website, blogs, etc.), ensuring alignment with campaign goals and driving patient engagement.
- Utilize data analytics to track campaign performance and adjust strategies based on data-driven insights.
4) Outreach & Patient Solicitation
- Develop targeted outreach campaigns to educate potential patients, especially those who have previously consulted specialists such as neurologists, ENTs, and physical therapists, without finding relief.
- Utilize innovative approaches to inform the public about the role of TMJ in their chronic conditions and direct them toward treatment options.
Qualifications:- Proven Expertise in marketing, with a focus on medical/dental industries.
- Experience in Campaign Management: Demonstrated ability to design and manage successful campaigns that generate patient leads and educate the public.
- Content Creation & Digital Marketing Skills: Proficient in creating and managing content across digital platforms and working with various media channels.
- Data-Driven: Ability to use analytics to measure campaign effectiveness and make informed decisions for optimizing results.
- Knowledge of TMJ, Medical, and Dental Fields: Understanding of TMJ and its connection to various ailments is a plus but not required.
- Strong Communication & Leadership Skills: Capable of working cross-functionally and leading teams to execute complex marketing initiatives.
- Bachelor’s Degree in Marketing, Communications, or a related field required. A background in healthcare marketing is preferred.
If you are a creative, results-oriented marketing expert with experience in medical and dental fields, and you are passionate about helping patients discover new treatment solutions, we encourage you to apply for this exciting opportunity.
