Job Type: Full time
Location: Annapolis, 3 days on-site
Job Description
- Manage digital marketing programs that include paid search, SEO, email marketing, online display, and web/mobile efforts
- Work with agency team members to define success metrics. Review performance analytics, generate web and campaign reports, and integrate recommended improvements into campaign tactics
- Support and manage the development of email marketing programs, focusing efforts around list building, email automation/drip campaigns, A/B testing, and email sending, tracking, and reporting
- Identify opportunities to produce and promote content on behalf of clients
- Assist in continuously improving processes for collecting campaign performance data
- Work with other digital team members (UX/UI, design, development) to support web/mobile design and development projects
- Maintain strong internal/external relationships by providing trusted counsel on digital marketing matters
Requirements
- 2-4 years of experience managing digital campaigns that generate results/ROI
- Experience with Google marketing products, such as Google Ads, Analytics, Optimize, Trends, Search Console, Keyword Planner, etc.
- Proficient with Microsoft 365: Outlook, Word, Excel, PowerPoint, Teams, SharePoint
- Experience with web analytics platforms, business intelligence, and reporting tools (e.g., Google Analytics, Google Looker Studio, Domo, Salesforce Datorama, Tableau, etc.)
- Proven experience with implementing search engine optimization efforts
- Experience with optimizing websites and conducting webpage experiments for improved user experience
- Ability to organize, analyze and present large amounts of campaign performance data and generate performance reports
- Familiarity with basic content management systems (e.g., WordPress, Drupal), email service providers (e.g., Mailchimp, Constant Contact, Emma, HubSpot), and HTML code
- Strong presentation and written communication skills
