SUMMARY
The Consumer Marketing Manager will have ownership over the product launch plans for a specific brand in the Kids2 portfolio of brands. As the content manager, this role will be responsible for the Go-To-Market plans related to global product launches including but not limited to content strategy, communication, customer activations and overall integrated product launch plans. In addition, he/she will be responsible for leading, communicating, and continually improving integrated product marketing activations.
The Consumer Marketing Manager will work cross-functionally with key stakeholders (Category, Sales, Sales Planning, Content, Creative, Social, Legal, etc.) across the business to develop ideas and tactics that will be essential in launching new products in the marketplace.
PRIMARY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS:
- Create and manage cross-functional product marketing strategies and execution for respective products across consumer touchpoints
- Assist in developing go-to-market strategy including packaging and consumer-facing marketing communications and campaigns to effectively launch product to a global audience
- Ensure we achieve key milestones within our End To End process leading up to a product launch through a variety of communication channels including project management, communication briefs, content creation, creative reviews and digital shelf readiness
- In partnership with the category, social media, ecommerce, sales and sales planning, determine campaign success metrics. Measures and reports on product launch effectiveness and adapt future campaigns based on results
- Collaborate with internal Content, Creative, and Business Unit teams to develop creative assets and content including digital shelf content, advertising, social/community building, influencer marketing, PR and retail experiences
- Be keenly aware of competitive product launch strategies and tactics to insure our product go to market plan is strong
- Work with regional sales teams to understand regional / local needs to support product launches
- Other duties as assigned.
QUALIFICATIONS & EXPERIENCE
- 3-5 years related experience
EDUCATION & SKILLS
- Bachelor’s Degree in Marketing, Business or a related area is required or equivalent experience
- Product launch experience
- Strong presentation skills for senior management and retailer presentations
- Strong organizational, analytical, and writing skills
CERTIFICATES, LICENSES, REGISTRATIONS
COMPUTER/TECHNICAL SKILLS
- Must be proficient in PowerPoint, Excel and Word
PHYSICAL DEMANDS
- While performing the duties of this job, the team member is regularly required to talk or hear.
- The team member frequently is required to sit; have flexible use of hands; reach with hands and arms; and stoop, kneel, crouch, or crawl.
- The team member is occasionally required to stand, walk, and taste or smell.
- The team member must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 - 50 pounds.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
WORK ENVIRONMENT
- General office environment
- This hybrid role is in Buckhead office on Tuesday, Wednesday and Thursday.
