Our client, in the SaaS space, is looking to add a Email Marketing Manager to their team. This will be a full-time/permanent role and would require you to go onsite 2-3 days a week to their office in downtown Boston.
As the Email Marketing Manager, you will spearhead the strategy and execution of email, push and SMS notifications channels across markets. You will be responsible for evolving and expanding all notification campaigns to drive conversions across product lines while delivering an outstanding consumer experience. In this role, you will collaborate closely with Product Marketing, Product, Engineering and Creative teams to oversee every aspect of the notification program, including strategy formulation, campaign creation and management, reporting and analytics, all aimed at maximizing ROI.
What you'll do
-Own development and execution of strategy to deliver world class notification program (email, SMS, push)
-Evaluate notification campaigns (frequency, triggers, content, results, etc,) and continually improve all elements to optimize and expand notification channels for conversions, cross-sell and retention
-Work cross-functionally to package compelling data & information, and editorial content, to deepen relationship with consumers and support email goals
-Drive measurable growth in repeat traffic to the site, and significantly increase volume of leads and transactions from consumers who have already visited our site
-Develop and evolve reporting dashboards and ad-hoc analysis to monitor and enable optimization of email critical metrics
-Create strong partnerships with the Product Marketing, Product, Engineering and B2B teams to ensure consumer work leverages and supports efforts across the company
-Understand existing MarTech stack capabilities, and, if appropriate, recommend and drive through adoption of new platforms
What you'll bring
- 5+ years of experience building email, retention or similar marketing programs
- Expertise in email marketing and customer engagement best practices; SMS and push notification marketing experience a plus
- Familiarity with MarTech stack for customer relationship management
- Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
- Customer-first mentality - always looking for creative and innovative ways to make the experience better, easier, and more exciting for consumers
- Strong test-and-learn mentality to get ideas to market quickly and iteratively build on those that show promise
- Strong project management skills, focused on action and ability to push forward many moving parts at once
- Strength in ability to influence without authority across stakeholder teams
- Great teammate that excels in collaborative situations and is comfortable working closely with/through engineering
- Excellent verbal and written communication and interpersonal skills -Self-motivated, well-organized and detail-oriented - looking to jump in and drive impact immediately
Beacon Hill is an Equal Opportunity Employer that values the strength diversity brings to the workplace. Individuals with Disabilities and Protected Veterans are encouraged to apply.
California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/
Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.
Company Profile:
Beacon Hill Technologies, a premier National Information Technology Staffing Group, provides world class technology talent across all industries utilizing a complete suite of staffing services. Beacon Hill Technologies' dedicated team of recruiting and staffing experts consistently delivers quality IT professionals to solve our customers' technical and business needs.
Beacon Hill Technologies covers a broad spectrum of IT positions, including Project Management and Business Analysis, Programming/Development, Database, Infrastructure, Quality Assurance, Production/Support and ERP roles.
Learn more about Beacon Hill and our specialty divisions, Beacon Hill Associates, Beacon Hill Financial, Beacon Hill HR, Beacon Hill Legal, Beacon Hill Life Sciences and Beacon Hill Technologies by visiting www.bhsg.com.
We look forward to working with you.
Beacon Hill. Employing the Future™
