Job Title: Paid Media Associate (Must have Martech/trafficking/digital media experience)
Location: New York, NY 10036 (Hybrid)
Duration: 06 months contract
PAY RATE: $30.00/HR
Need experience in setting up ad-tracking/ad-serving impression and click trackers within GCM for various platforms
*******Must have experience with CM360 (Campaign Manager 360)
******(Need only W2 and local candidates in NY, NY 10036 || No C2C)*****
You Will:
- Assist with implementing and managing digital media campaigns, including project timelines, creative asset management, cross-platform taxonomy, and creation of ad serving tags.
- Collaborate with internal teams and external partners to facilitate the flow of creative assets, copy, and other campaign components.
- Conduct thorough quality checks on marketing materials to ensure accuracy, consistency, and alignment with brand guidelines.
- Work cross-functionally to ensure tracking standards, taxonomy, and conventions are upheld across teams.
- Troubleshoot and resolve any issues that arise during the campaign execution process.
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
- Assist with tag management across media platforms, focusing on Google conversion tags and QA of media tags across campaigns.
- Demonstrate diligence, attention to detail, and adherence to campaign goals.
Requirements:
- 2+ years' experience in Martech/trafficking/digital media.
- Experience with Google Campaign Manager 360.
- Familiarity with onboarding new media & marketing technology platforms, including media site tag implementation, click tracking integration, etc.
- Hands-on experience with building, trafficking, and managing digital media campaigns.
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships to achieve success.
- Excellent time management skills and the ability to work effectively in a fast-paced environment.
- A fundamental understanding of media channels and proficiency in their corresponding ad managers.
- High attention to detail and adherence to budgets are a must.
- Strong understanding of key paid media KPIs, analysis and reporting
