T Product Manager - Product Manager for Member Acquisition
Who You Are:
- Experienced in product management within complex omni-channel retail environments.
- Strong understanding of driving member acquisition strategies in a Digital e-commerce landscape.
- Skilled in connecting cross-channel marketing tactics to drive member acquisition.
- Proficient with marketing automation platforms, customer data platforms (CDP) and CRM systems.
- Experienced with acquisition tactics using 1st party and 2nd party data sources.
- Effective at prioritizing features and managing stakeholders.
Role Overview:
- Establish and execute the strategy for Member Acquisition initiatives.
- Align acquisition product portfolio with technology and marketing strategies using data-driven decisions.
- Focus on optimizing member acquisition journeys, targeting tactics, and conversion efficiency to boost new member growth and revenue.
- Foster relationships across the company within cross-functional teams to enhance member acquisition capabilities.
Key Responsibilities:
- Partner with Marketing and Digital teams to align technology with strategic Member acquisition goals.
- Advocate for potential Member needs across IT products and services.
- Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities for effective targeting and decision making.
- Analyze current processes and technology to find improvement areas in the acquisition funnel.
- Create strategic roadmaps and manage product backlogs for acquisition initiatives.
- Lead development, deployment, and optimization of acquisition products and services.
- Define and measure KPIs for product adoption, acquisition performance, and new member quality.
- Promote cross-departmental collaboration to ensure a cohesive acquisition experience.
- Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment.
Requirements:
- Proven product management experience in retail, particularly in member acquisition or growth strategies.
- BA/BS in Engineering, Business, Marketing, or related field.
- 6+ years in product management, retail, or related fields with a focus on customer acquisition.
- Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
- Excellent communication skills with ability to articulate complex acquisition concepts.
- Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base
- Experience in strategy development and execution for omni-channel acquisition.
- Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
- Ability to manage ambiguity and drive organizational change in a fast-paced environment.
- Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
- Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition.
- Influential leader, able to manage stakeholders without direct authority.
- Clear communicator and proactive problem solver in the realm of member acquisition.
- Balances strategic vision with operational excellence in acquisition initiatives.
- Ability to ramp up quickly on member acquisition marketing business domains.
- Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.
