Digital Ad Operations Specialist
The Post and Courier | King & Columbus
Position Overview:
The Digital Ad Operations Specialist will coordinate the trafficking, internal communication and reporting around owned and operated (O&O) digital advertising placements across various platforms. This position will traffic/place digital ads on postandcourier.com through Google Ad Manager (GAM), our e-newsletters, custom email marketing, contesting platforms, branded content and more. This position will provide accurate and timely campaign fulfillment and communicate updates on campaigns regularly to internal stakeholders to share with clients. The Digital Ad Operations Specialist will produce reporting on these digital advertising campaigns and will troubleshoot digital ad system issues as needed. This position supports The Post and Courier and its affiliate brands across the State of South Carolina and is a hybrid role that should be based in Charleston, Columbia, or Greenville.
Responsibilities:
- Execute digital ad trafficking across multiple platforms including postandcourier.com, e-newsletters, email marketing, branded content, and contesting platforms for display and video ads
- Manage campaign setup, monitoring, and optimization using Google Ad Manager (GAM) and other ad serving platforms
- Process digital ad insertion orders, facilitate campaign communication, and generate reports using the company's order management system
- Monitor and report campaign performance metrics, pacing, and placement issues to internal stakeholders in a timely manner
- Ensure all digital ad creative (static, animated, and video) meets platform-specific technical specifications through collaboration with graphic designers
- Produce comprehensive campaign reports, providing data-driven insights to measure and improve campaign success
- Implement client-focused campaign management strategies to enhance satisfaction, retention, and renewal rates
- Provide technical expertise on various digital advertising platforms used for owned and operated advertising
- Conduct digital advertising inventory forecasting and reporting to support sales and planning efforts
- Contribute to the improvement of workflows and processes, identifying optimization opportunities for campaign performance and operational efficiency
- Resolve campaign fulfillment issues and ad server discrepancies through collaboration with ad operations teams and developers
- Support the digital agency campaign fulfillment team by managing programmatic, targeted email, and paid social ad campaigns as needed
Education and Experience Requirements:
- BA/BS degree in marketing, communications, business or a similar field strongly preferred
- Minimum of two years of experience in digital ad operations, digital marketing, or a similar role
- Experience with Google Ad Manager (GAM) or other similar ad serving platforms preferred
- Experience with email marketing platforms (e.g., Constant Contact) preferred
- Proficiency in using project management and analytics tools
- Candidate must have strong verbal and written communication skills