Journeyman is growing...and growing fast. Last fall, we opened our ambitious second property, a 130,000 square foot craft beverage and hospitality space in Valparaiso, IN, to compliment our flagship location in Three Oaks, MI. Across these properties, we are operating distilleries, breweries, full-service restaurants, private events spaces, tours, public entertainment, and more. At the same time, our spirits distribution reach continues to grow across the nation and the world. We've got a lot to say and wonderful stories intertwined within our messages.
The Director of Marketing will oversee and direct all aspects of Journeyman marketing strategy and initiatives.
At Journeyman Distillery, we believe hard work and dedication deserve to be rewarded. To that end, we provide a comprehensive benefits and incentives package.
Here’s a peek at what you will receive as a Journeyman employee:
- Outstanding Growth Opportunity!
- Paid Time Off
- 401(k) with Employer Match
- Medical, Dental, Vision, Life, and Supplemental Insurance Options
- Free Monthly Bottle of Spirit (21+)
- Loyalty Incentives (ask about our 5-Year Bottle Reward!)
- 25% Employee Discount
- Monthly Employee Tour with Owner/Founder, Bill Welter
- Annual Employee Putting Competition
- 3 Annual Employee Parties
All team members must uphold and embody Journeyman’s Core Values which represent the culture, attitude, and immediate priorities ensuring our cohesion and success.
CORE VALUES
GRIT
- Having a positive attitude that no challenge is too great
- Understanding that goals worth pursuing are never easy; that perseverance, grit, and determination are essential to success
- There is no substitute for grit and putting in the time and effort. Good things will come from those efforts
- 10,000-hour rule. Malcolm Gladwell: it takes 10,000 hours of intensive practice to be great
ALWAYS A JOURNEYMAN
- Excellence is a lifelong pursuit and mastery is an illusion
- The joy is in the daily work and pursuit of excellence, not in the final destination
- A focus on continual improvement and doing our best
1st CUSTOMER
- Treating every customer with the mindset that they are the business’s 1st ever customer
- Treating customers with authenticity, kindness, warmth, care, friendliness; engaging, helpful and willing to offer a magical experience
- Clean facilities
- Being available to the customer and timely responses in any capacity
- This mindset extends to our vendors, suppliers, partners, and especially our fellow employees
- Never take the customer or employee for granted
- 362 and 59:59+ We are open to our customers 362 days a year and we set an unwavering standard of serving our customers up till the last closing second 59:59+ and beyond if needed.
AMBASSADOR
- Taking pride and ownership in your work
- Engagement and active participation in your work and company activities
- Being a positive force in the workplace; creating a culture of positivity
- Extending common courtesy to self, employees, vendors, and guests
- Being an evangelist and promoter of the company and brand
YOUR FOCUS
- Marketing - Develop and oversee the management and execution of national product campaigns.
- Leadership, Management, Accountability - Support and lead team members to achieve KPI's and continue to grow
- Brand Affinity - Manage the development, communications, and awareness of the brand.
YOUR RESPONSIBILITES
- Collaborate with the CEO/Founder and Director of Sales to create the Marketing Plan.
- Oversee the marketing direction so that it is aligned to the business vision.
- Execute and measure the marketing strategy and pivot as required.
- Oversee the advertising activity for the business.
- Create and oversee the Journeyman Distillery content calendar.
- Run weekly Marketing team meeting.
- Prepare marketing analytics reports with commentary and recommendations.
- Understand the current customer demographics, target audiences and market trends, effectively position the business and enhance growth opportunities.
- Direct and manage the team to achieve outcomes.
- Conduct the Journeyman Distillery Employee Experience Ecosystem as per the process with every direct report.
- Manage the sourcing of roles within the department, with a focus on cultural fit.
- Coach team members to effectively complete tasks, communicate effectively with other stakeholders and grow their skills.
- Oversee Performance Management of direct reports including terminations, ensuring positive and respectful relationships.
- Undertake effective delegation and conduct informal on-the-job training for members to increase skills.
- Manage all third party activities, applying accountability for any contracted work.
- Collaborate with the CEO/Founder and Sales Director to create the Brand Strategy.
- Manage all marketing assets, including images, blog posts, videos etc.
- Increase brand affinity and implement Public Relations programming to increase brand awareness.
- Conduct brand audits and maintain an awareness of our competitors.
Requirements
- Strong leadership and motivational skills.
- Strategic mindset.
- Ability to innovate and think outside the box.
- Strong communication skills.
- Strong analytical skills.
- Deep understanding of marketing principles, strategies, and tactics.
- Strong customer focus.
- Adaptability.
