***Must have hands-on Digital Media experience to be considered***
***Must have traditional Media Buying experience to be considered***
**Job Overview:**
We are seeking an experienced and dynamic **Media Director** with a strong focus on digital media to lead our media strategy, planning, and execution across all platforms. The ideal candidate will have a minimum of 10 years of media experience, with a proven track record in digital media management, including paid media, programmatic advertising, and social media campaigns. As Media Director, you will be responsible for developing innovative media strategies to drive brand awareness, engagement, and business growth.
**Key Responsibilities:**
- **Strategy Development:** Lead the development and execution of integrated media strategies, with a focus on digital channels (paid search, display, social, programmatic) to maximize reach and ROI.
- **Media Planning & Buying:** Oversee the planning, buying, and execution of all media campaigns, ensuring alignment with brand objectives and target audience.
- **Digital Media Expertise:** Utilize deep knowledge of digital platforms, including Google Ads, Facebook, Instagram, LinkedIn, and programmatic tools, to optimize media placements and drive conversions.
- **Performance Optimization:** Analyze media performance data across all channels, providing actionable insights and recommendations for ongoing optimization and campaign effectiveness.
- **Budget Management:** Manage the media budget, ensuring cost efficiency and maximum impact of media spend. Develop and monitor media forecasts, and adjust plans based on performance metrics.
- **Cross-Functional Collaboration:** Work closely with internal teams (marketing, creative, analytics) and external media agencies to align media strategies with overall marketing and business goals.
- **Trend Analysis:** Stay ahead of industry trends and emerging media technologies, integrating innovative solutions into the overall media strategy.
- **Team Leadership:** Lead, mentor, and develop a team of media professionals, fostering a culture of collaboration and excellence.
**Qualifications:**
- Minimum 10 years of experience in media planning and buying, with at least 5 years focused on digital media.
- Proven success in managing large-scale digital media campaigns across multiple channels (e.g., display, social, paid search, video).
- Strong analytical skills with the ability to interpret complex data and optimize campaigns based on performance insights.
- Experience with media budgeting and forecasting, ensuring efficient use of resources.
- Exceptional leadership and team management abilities.
- Expertise in media analytics tools such as Google Analytics, DoubleClick, and similar platforms.
- Excellent communication and presentation skills, with the ability to collaborate across departments and present insights to senior leadership.
- Bachelor’s degree in marketing, communications, or a related field.
**Preferred Skills:**
- Experience with programmatic advertising platforms.
- Knowledge of SEO and SEM best practices.
- Familiarity with content marketing and how it integrates into media strategies.
**Why Join Us?**
- Opportunity to lead media strategies for a forward-thinking, innovative company.
- Work with a collaborative team passionate about digital marketing and media.
- Competitive salary and benefits package.
**How to Apply:**
Submit your resume and a cover letter detailing your experience and how you have driven success in digital media strategies.
