ABOUT US
For 25+ years IndustrialEnet (iEnet)has been on the forefrontof industrial networking and video technology solutions for some of the largest commercial, transportation and critical infrastructure customers in North America.
Our clients value us for our commitment to the ongoing mastery and deep knowledge across best-in-class manufacturer ecosystems in our verticals. We are a people-first companydriving value through a holistic ecosystem solution mindset – combining “Smarts and Parts” to deliver ecosystems no single provider could accomplish.
WHAT'S THE ROLE?
As the VP of Sales & Marketing, you will be an exceptional people leader and a strategic thinker, who is always up for a challenge. You will foster an environment that inspires your team to do their best work.
The ideal candidate will have solid experience being a hands-on leader for a Sales and Marketing team, bringing creativity, professionalism and the ability to inspire and grow the team’s capabilities. They will have a deep market knowledge, strong business acumen and enjoy being part of an organization that prides itself on innovating and having the ability to pivot based on ever changing markets and technology. This position will work closely with the President and their peers to facilitate organizational change as the organization grows, shifts and moves to new markets.
YOUR PRIMARY RESPONSIBILITIES AS AN IENET VP OF SALES & MARKETING:
- Drives and leads the execution of a 2-year strategic roadmap that compliments and supports the company’s vertical market focus in both Transportation (ITS) and Critical Infrastructure (CI).
- Oversees and sets strategy for all vendor commercial relationships, ensuring proper terms & conditions that appropriately manage risk and maximize profitability.
- Drives a consultative selling approach to all sales teams (iEnet sales, vendor sales and rep firms) including necessary coordination to capture new accounts.
- Responsibly build, manage, and direct a sales force to achieve sales and profit goals for the markets we serve. This includes designing and recommending sales programs and setting short and long-term sales strategies.
- Look to disrupt legacy markets by developing and deploying new solutions that can fill a technology gap, is scalable and can be repeated for multiple customers.
- Establish KPIs, revenue forecast, diversification metrics, sales CRM pipeline and resulting action plans and reports.
- Manage the marketing team to establish and execute customer and regional specific marketing programs and collateral.
- Partner closely with marketing to conduct market intelligence on prospects and competitors, to coach team on successful utilization of case studies, blogs, and videos.
- Train sales team to access and employ marketing materials.
- Identify new solutions and market requirements to implement business case and go-to-market strategy in partnership with senior leadership team.
- Responsible for budgeting and headcount planning.
QUALIFICATIONS:
- Experience with and knowledge of complex, multi-million-dollar engineering solutions for capital equipment.
- Ability to work cross functionally throughout the entire company.
- Experience successfully leading a team.
- Strong business acumen, including applying business principles and financial metrics combined with an understanding of company’s strategic intent.
- Considers factors influencing an organization such as core competencies, customers, competition, SWOT and market/economic trends.
- Effective communicator internally and externally.
- Experience identifying opportunities to expand market sales goals.
- Bachelor’s degree in engineering or business and/or equivalent experience required.
- 15+ years of progressive successful sales leadership experience in capital equipment and/or custom-built manufacturing machinery required.
- Demonstrated experience in building a technical sales team that can navigate and capture customers in long sales campaigns of 1-2 years.
- Has worked in a fast growth environment managing multi-vendor application solutions that fill a technology vacuum and can scale/repeat to many customers.
- Strong knowledge of security industry, channel, end customers and vendor base.
- Proficient use of business software: word processing, spreadsheet, database, e-mail as well as project management and CRM tools.
- Automation industry experience preferred.
