Lifecycle/Retention Marketing Manager
Company Overview
Launched in 2016 and founded by Santa Barbara-born sisters, Margaret and Katherine Kleveland, and a Collective of partners, DÔEN is a digitally-led, multi-channel fashion and lifestyle brand. Our mission is to create lasting, beautiful collections while supporting individuals in all aspects of their organization, supply chain, and community. We work with domestic and international partners who share our values and commitment to gender and social equality as well as giving back by partnering with foundations that directly benefit our employees and surrounding communities.
We are an Equal Opportunity Employer
Description of Duties:
Title: Lifecycle/Retention Marketing Manager
Classification: Exempt
Hourly Range*: $100,000-$110,000/annualized
Location: Van Nuys, CA (HQ)
Schedule*: Hybrid, Monday through Friday 9:00AM-5:30PM (in office minimum 3 days/week)
DÔEN is looking for a dynamic and experienced Lifecycle/Retention Marketing Manager to join our growing Ecommerce team in Los Angeles. The responsibilities below show a glimpse into the role's key functions and the impactful contributions this position makes.
Essential Duties and Responsibilities
- Define strategies, execute implementations, and oversee the ongoing development of lifecycle and campaign messaging, encompassing initiatives such as email and SMS acquisition, onboarding journeys, and win-back programs.
- Supervises the development and management of customer retention and loyalty/clienteling initiatives, ensuring alignment with overarching business objectives.
- Formulate strategies to fortify customer loyalty and mitigate churn, leveraging insights from market analysis and customer feedback.
- Conduct regular assessments of customer satisfaction levels, proactively identifying pain points and prescribing solutions to elevate the overall customer experience.
- Formulate customer segmentation strategies and journey maps for website and email as a part of our ongoing testing roadmap.
- Collaborate with marketing, ecommerce, content, and merchandising teams to ensure alignment between the email and SMS marketing calendar, clienteling activities, product launches, and website events.
- Regularly analyze and report on email / website performance on a weekly, monthly, and annual basis; provide recommendations for enhancing email templates, online and email personalization tactics and advanced features.
- Establish a comprehensive testing and iteration roadmap for email, SMS, and website initiatives.
- Supervise the health of email lists and build winback and prospecting plans to foster list growth.
- Supervise vendor partnerships for SMS and Lifecycle email services; buildout plan for utilization of new features as they become relevant
- Manage budgets and handle invoicing for Email-related and loyalty vendors
Skills and Abilities
- Proficiency in email marketing platforms such as Klaviyo, or similar tools.
- Strong analytical skills, including experience with data analysis and interpretation.
- Experience with A/B testing methodologies and familiarity with analytics tools like Google Analytics.
- Excellent communication skills, both written and verbal, with the ability to craft compelling messaging and collaborate effectively with cross-functional teams.
- Creative thinking and innovative problem-solving skills to develop engaging campaigns and strategies.
- Knowledge of customer segmentation strategies and audience targeting techniques.
- Familiarity with CRM platforms and customer data management.
- Ability to manage multiple projects simultaneously and prioritize tasks effectively.
- Strong attention to detail and a results-driven mindset.
Minimum Qualifications:
- 2-4 years of experience in marketing, with a focus on lifecycle marketing, retention marketing, email marketing, or a related field.
- Prior experience in e-commerce, direct-to-consumer (DTC) businesses, or relevant industries is highly valued.
- A bachelor's degree in marketing, communications, business administration, or a related field is preferred.
- Technical Proficiency: Comfort with marketing automation tools, customer relationship management (CRM) software, and proficiency in Microsoft Office or Google Suite applications.
- Industry Knowledge: Understanding of e-commerce industry trends, DTC marketing strategies, and best practices in customer lifecycle management and retention marketing.
Physical Requirements:
- Must be able to perform essential duties satisfactorily with reasonable accommodation.
- Periods sitting at a desk, typing, sketching and working on a computer.
- Able to life/move/push/pull objects up to 25 lbs.
- Able to walk, sit and stand for periods of time.
- Able to operate equipment such as computers, copy machines, phones.
- Must be able to access various areas of a given location.
Total Rewards Package:
- Paid vacation, sick time, and holidays
- Healthcare, Vision, Dental
- 401k with company match
- Competitive salary
- Generous discount
* Compensation will be determined based on experience and other factors permitted by law.
* The hybrid model may be rescinded at any time due to business needs or the company’s discretion.
Please email your resume to careers@shopdoen.com for consideration.
Indicate title of position/role on the subject line.
