Business consulting firm recognized as a "Best Places to Work" is hiring a Digital Marketing Specialist to join their lean and highly-functional marketing team. Be responsible for developing, executing, and optimizing marketing campaigns across various digital channels. The ideal candidate will have a minimum of 4 years of experience in marketing, with a strong background in campaign management, data analysis, and creative. This role requires a proactive individual with excellent communication skills. The ideal candidate would have an understanding of business-to-business (B2B) marketing and have an eye for detail. Position is hybrid in Providence.
Key Responsibilities:
Campaign Creation and Execution: Design, develop, and execute multi-channel marketing campaigns, including email marketing, SEM, SEO, social media, content marketing and PPC advertising. Oversee content creation, audience segmentation, and campaign performance analysis.
Content and SEO Optimization: Create engaging content for email newsletters, landing pages, social media and other digital platforms, ensuring consistency with brand voice and messaging.Ensure all digital content (blogs, videos, social media posts, web copy) are SEO-optimized. Create and maintain visually appealing and on-brand graphics for digital assets, ensuring alignment with brand guidelines and campaign goals.
Database and Email Marketing : Grow and maintain the email marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.Develop and execute targeted email campaigns, including content development, segmentation, A/B testing, and performance analysis.
Paid Media and Advertising: Manage and execute paid digital marketing efforts, including SEM, social media advertising, display ads, video ads, and retargeting campaigns. Optimize ad performance to achieve KPIs.
Analytics and Reporting: Use analytics tools (e.g., Google Analytics, Act-on) to monitor and report on campaign performance. Provide actionable insights and recommendations for ongoing optimization and improvement.
Collaboration and Team Support: Work closely with marketing team members, and content creators to ensure cohesive and effective campaign execution.
Market Research and Trend Analysis : Stay up-to-date with the latest digital marketing trends, tools, and best practices. Conduct market research to identify new opportunities and strategies.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3-5 years experience in a marketing focused role required with experience working on a team executing successful digital marketing strategies (B2B preferred).
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), email marketing platforms (e.g., Act-on, Mailchimp), and social media management tools (e.g., Hootsuite, Clearview Social).
- Experience with CMS platforms such as WordPress or HubSpot.
- Strong understanding of SEO best practices, keyword research, and SEM strategies.
- Experience in managing PPC campaigns, social media advertising, display ads, and retargeting (e.g., LinkedIn Ads),
- Proven ability to create, segment, and analyze email marketing campaigns.
- Strong experience working with marketing automation tools.
- Strong written and verbal communication skills, experience copywriting for email and social media.
- Ability to analyze digital marketing metrics and performance data, and provide actionable insights for optimization.
- Strong skills in creating and presenting reports to track campaign performance and ROI.
- Problem-solver with the ability to adapt strategies based on analytics, market trends, and feedback
- Ability to analyze data from various digital platforms and use insights to inform strategies and decisions.
- Experience using social media management tools or employee advocacy software to manage social media accounts.
- Ability to work collaboratively in a team environment, as well as independently, with proactive and solution-oriented mindset.
- Highly organized with excellent time management skills to handle multiple projects and deadlines effectively.
- Basic knowledge of graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visual content.
- Creative thinker
- Comfortable taking initiative and working with all levels of the organization.
