ECCO Select is certified as a Women-owned, Minority-owned, Small Business Enterprise. We are a talent acquisition and advisory consulting company, specializing in providing people, process, and technology solutions for our clients’ needs. ECCO Select has experience in assisting our commercial and government clients successfully manage projects and programs that transform their business operations through a variety of IT solutions. We’re the talent behind the technology. To find out more about ECCO visit www.eccoselect.com.
The Manager, Innovation & Data (Marketing Analytics) supports internal audiences and client stakeholders by pulling and analyzing data and consumer behavior to provide actionable insights and recommendations. You will help analyze available data to determine the appropriate next steps for providing the most relevant information to stakeholders for business and marketing decisions.
Responsibilities
- Synthesize and interpret marketing data into a narrative of business performance and actionable insights in deliverables of various formats
- measurement frameworks that identify KPIs and diagnostic measures for marketing programs
- Enable behavior tracking on various digital platforms
- Extract data from various digital tools
- Manage data accuracy and integrity for client marketing programs
- Plan, implement and manage marketing optimization programs (e.g.: A/B testing)
- Create and design business and marketing dashboards that align to client program objectives and various audiences
- Implement, collect, and analyze natural language data across social media platforms
- Additional responsibilities as assigned
Skills & Experience
- 2+ years of related experience working in marketing analytics
- Demonstrated ability to connect paid media tools, CRM, and Social Monitoring tools with site analytics tools to gain integrated online marketing insights
- Experience building dashboards in Adverity, Datorama or similar
- Proficiency with 3rd party tools: SimilarWeb, FullStory, FastMatics, Sprout, Sprinklr, Brandwatch, etc.
- Deep experience in data analysis and report generation through tools such as Excel, Tableau, PowerBI, SPSS etc.
- Expert knowledge in digital metrics, dimensions and KPIs
- Experience working independently, self-managing, and managing others on projects to deliver results supporting multiple clients and stakeholders
- Hands-on experience with web analytics platform(s) (Adobe Analytics, Google Analytics, etc.)
- Experience with multivariate and experimental test platform(s) (Adobe Target, Optimizely, Visual Website Optimizer, etc.)
- Experience with predictive analytics and CRM applications a plus
Our Commitment
We would love to have you join our team! ECCO Select is committed to hiring and retaining a diverse workforce. ECCO Select’s policy is to provide equal opportunity to all people without regard to race, color, religion, national origin, ancestry, marital status, veteran status, age, disability, pregnancy, genetic information, citizenship status, sex, sexual orientation, gender identity or any other legally protected category.
Equal Employment Opportunity is The Law
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