Specialist, Paid Search

Canvas Worldwide • united states, united states, us • 3m ago

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Named “Most Innovative Agency” by Campaign US, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. Our clients include GT’s Living Foods, Hyundai, Kia, Genesis, MGM, Starz and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

Overview

The Specialist is a mid-level position where you will focus on developing a deeper understanding of and expertise in paid search and video (specifically YouTube).

In this role, you will assist the larger team in identifying the best approach to capture consumer intent to drive site traffic and increase awareness with promoted video for our clients. You will apply your skills to plan and implement media tactics, optimize campaigns, manage budgets, analyze performance, and make recommendations. The ability to work as part of a team is crucial, as is a sense of innate curiosity, attention to detail and a self-motivated work ethic.

Your day-to-day work will include the development of soft skills such as presentation skills, team management and partner relationship management.

This role supports our West Coast clients and team members work hybrid in-office from Playa Vista.

Responsibilities

Manage day-to-day campaign performance and analysis working with junior-level Analysts and Supervisor to ensure campaigns deliver on objectives

Identify opportunities to expand targeting, improve campaign structure, and optimize targeting mix

Evaluate creative based on platform specifications

For YouTube, incorporate brand lift results to evaluate audience and creative

Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs

Monitor campaigns to ensure proper pacing, avoid under- or over-spend, traffic abnormalities, and additional opportunities

Run reports as scheduled and as needed, based on client or partner requests

Assist the Supervisor with providing training to more junior team members as needed

Stay on top of the latest trends in tools, technology, ad products, and partner platforms