Location: 10250 Constellation Blvd, Century City, Los Angeles, US (hybrid style, 3 days working in the office)
About This Role
BIGO LIVE's Content Programming and Management team sits within our Marketing
Department whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.
Serving the North American market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions.
You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.
Responsibilities
- Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions
- Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
- Create and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plan to ensure success of a campaign
- Set and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, Livestream hours, watch time and measure campaign performance against the KPIs
- Perform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvement
- Actively innovate and plan content partnerships with internal and external creators and manage day-to-day relationships to empower them with new content ideas and support platform growth
- Develop company overview and project presentations for business meetings and pitch on new content opportunities
- Act as the main interface between the content and marketing team
- Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
- Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on the company’s content activities
- This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
Qualifications
- Minimum 8 years of experience in a content development or content marketing role in the tech or entertainment industry
- Extensive experience in campaign management and creator partnerships is a must
- Proven and demonstrable track record in creating new content ideas and producing live content
- Must be proactive, fast-thinking, self-starter who can own and lead projects
- Ability to work cross-functionally across multiple teams, stakeholders, and time zones
- Solid knowledge about Internet users, market trends and major social platforms
- Strong analytic skills: Ability to derive actionable insights from campaign metrics and marketing data
- Strong attention to detail and organizational skills while working within tight deadlines and resource constraints
- Bachelor's Degree above
Benefits
- Competitive pay package that includes a base salary and performance-related bonus
- Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year
- Free medical, dental, and vision insurance
- 401k
- Free gym membership and meal allowance
About BIGO
WHO WE ARE
BIGO is a fast-growing Singapore technology company established in 2014.
Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include BIGO LIVE, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.
To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.
At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.
For more information, please visit our website: www.bigo.sg
OUR MISSION
Connect the world and share beautiful moments.
OUR VISION
To be a content platform inspiring one billion people's lives.
OUR KEY TO SUCCESS
BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.
About Our Product - BIGO LIVE
BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.
BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.
