COOK SYSTEMS has an immediate need for a Salesforce Marketing Cloud Intelligence/Datorama Consultant
Essential Job Functions:
Salesforce Marketing Cloud Intelligence/Datorama experience, Adobe Analytics, BI tools – marketing analytics, tableau, MCI (Datorama) Consultant will be responsible for building expertise around the MCI platform - strategizing, implementing, and providing best practices for building Customer Data Platform (CDP).
The candidate must be able to work alongside the Product team with the stakeholders like Email Marketing team and later Media team to understand the marketing requirements, build reports, visualization using MCI or tableau, Analyze and provide Insights; should be able to work in a cross-cloud salesforce environment along with providing support.
Validate the API and dataflow between Adobe Analytics and Salesforce Marketing Cloud Intelligence/Datorama
Experience with Adobe Analytics tagging, sequential segments and reporting
Design, build and manage reporting dashboards (e.g. reporting tools) in collaboration with dev team. (Adobe Analytics, MCI)
Familiarity working with large data sets and creating cohesive stories.
Expertise on the Email metrics, custom calculations, and metrics correlation Data visualization using tools like MCI and Tableau.
Become the day-to-day operational point of contact for Actionable profiles and MCI reporting.
Minimum 4+ years of experience in designing solutions and implementing Datorama/MCI projects.
Datorama/MCI Certification is a plus
e/o/e
