City Lifestyle is looking for an experienced and results driven Marketing Director to join our team. In this role, you will be responsible for implementing and managing the overall company's marketing strategy. This includes marketing for the recruitment of highly qualified franchise owners as well as the development of our new digital ads strategy for our current print customers. A well organized, detail oriented individual with a proven ability to initiate activity and see projects through to a timely completion would succeed in this full-time, in-office role based in Kansas City, MO.
Primary Responsibilities
- Work with our recruiting team to enhance our marketing program to find great, qualified candidates for future publications
- Improve our volume of candidates signing / month while reducing our overall cost / candidate
- Leading in the planning and execution of the needed digital assets to build strong affirmation of a franchise opportunity
- Develop a marketing plan to support publishers in promoting and selling our new digital ads program
- Oversee the planning, team and systems development needed to support the efforts noted above
- Helping to continue building the overall City Lifestyle (CL) brand at a national level
Skills, Traits, and Job Requirements
- Strong digital marketing experience is highly desired
- Proven track record of reaching a targeted audience
- Experience in digital advertising via Meta
- Ability to adapt to growth within our rapidly expanding company. Self-induced initiative is greatly desired.
- Strong organizational and time-management skills.
- Open to constructive criticism
- Travel as needed
City Lifestyle provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
The job requirements listed here are only a summary of the typical functions of the job, not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties.
