At American Signature Inc., we believe everyone has the right to a well-furnished life. Since 1948, we have been helping families fill their homes with furniture they love. Our company includes more than 120 family-owned and operated stores. As the Retention Marketing Specialist you are a part of this family and critical to our success.
Why you’ll want to join our team:
- Join a historic, family-owned business that has helped furnish the lives of customers for nearly 80 years
- Comprehensive medical, dental, and vision benefits & 401K plan
- Growth. Our team members are encouraged to develop and move into more challenging roles as their carer progresses.
- Employee discounts at our affiliate brands which include– Value City Furniture, American Signature Furniture, DSW, and American Eagle Outfitters
What your day will look like
- Develop email, SMS and direct mail marketing strategies to support broader brand growth and retention goals
- Manage day-to-day execution of email, SMS and direct mail programs
- May include: Daily building, proofing/QC, scheduling, deployment of campaigns
- Collaborate with Creative team to develop email, SMS and direct mail content to meet goals and timelines
- Drive ongoing program optimization through comprehensive A/B testing strategy
- Track, monitor, and analyze KPIs including developing/enhancing a weekly reporting process for base metrics and A/B test learnings
- Manage email, SMS and direct mail list growth, retention, and maintenance against growth KPIs
- Work directly with CSM, vendor & internal partners as primary day to day contact
- Identify symmetries and efficiencies between email, SMS and direct mail programs
- Identify triggers for emails, SMS, direct mail and flows for automation
- Stay up to date on email, SMS and direct mail marketing trends, best-in-class examples, personalization, etc.
Qualifications
- 3+ years experience in email, SMS, CRM marketing automation (experience with Bluecore and/or Attentive preferred, direct mail experience preferred)
- Track record for driving growth and retention with email & SMS marketing (direct mail experience preferred)
- Experience crafting successful email & SMS campaigns from idea to execution (direct mail experience preferred)
- Embody our values: Serve Others and Own It
- Able to easily translate data into actionable insights
- High attention to detail and extremely organized
- Experience in analytics tools (Google Analytics, Adobe Analytics, Contentsquare)
- Excellent Excel & Powerpoint skills
