The Editorial Director is an integral role on the 1-800-FLOWERS.COM, INC. creative team, bringing to life story ideas that advance our mission as a relationships-focused organization.
This person is a nimble, out-of-the-box thinker who wants to deeply understand, develop, and evolve 1-800-FLOWERS.COM, INC.’s voice across our channels and who will use that knowledge to create engaging, effective content.
The ideal candidate has worked as top editor and lead writer in lifestyle living Magazines (Better Homes & Gardens, Good Housekeeping, Real Simple, Marth Stewart. Worked for Brands like: Madewell, Warby Parker, J.Crew, Kate Spade, etc).
Responsibilities Breakdown:
Seasonal Campaigns
- Build out Messaging strategy from campaign theme waterfalling down to service & Promo examples.
- Write Seasonal Deck of examples for teams and agencies to use to execute.
- Build out Campaign Storytelling for omni channel participation.
Marketorial Calendar
- Ideate seasonal storytelling into marketing Homepage & email Calendar.
- Partner with Creative team to understand storytelling assets needed.
- Conceptualize & plan out all emails content with collaboration with marketing and merchandising.
- Collaborate with Social and content teams (enterprise roles) on shared calendar and ideas.
- Edit heads and decks of emails.
Branding
- Set tone / language for the voice of the Marketing Assets. Develop positioning messaging that explains services.
- Position, Name & message new Product brands going to market.
- Oversee writing of SKU descriptions for customer understanding.
Qualifications:
- 5+ years of experience as a top editor and lead writer in lifestyle living Magazines (Better Homes & Gardens, Good Housekeeping, Real Simple, Marth Stewart. Worked for Brands like: Madewell, Warby Parker, J.Crew, Kate Spade, etc).
- Bachelor’s Degree or equivalent experience required.
- Ability to work efficiently within operational considerations (timing, budgets, etc.), navigating ambiguity and managing team to deliver excellence within specific requirements.
- Collaborative spirit and an ability to work well in a matrixed environment with a variety of stakeholders.
- Ability to take an idea from concept to completion.
- Ability to manage multiple projects at once, on deadline.
The expected salary range for this position is $120,000 - $140,000. The actual compensation will be determined by experience and other factors permitted by the law.
