As a Director of Marketing you will be responsible for developing, tracking and optimizing assigned marketing campaigns across all digital platforms.
Responsibilities:
- Develop and implement innovative direct marketing strategies to reach target audiences and drive engagement
- Create compelling marketing content across various channels, including email, social media, and direct mail, to promote products and services
- Analyze campaign performance metrics and customer feedback to optimize strategies and improve ROI
- Collaborate with cross-functional teams, including sales, design, and analytics, to ensure alignment and consistency in messaging
- Stay up-to-date on industry trends and best practices, continuously seeking opportunities to enhance marketing efforts
Requirements:
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in direct marketing, with a strong understanding of campaign development and execution
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy and messaging
- Analytical mindset, comfortable with data analysis and interpretation to drive informed decision-making
- Creativity and attention to detail, with a passion for innovation and finding new ways to captivate audiences
- Ability to thrive in a collaborative team environment while also working independently to meet deadlines
