Job ID# 66950
Director of Marketing
Our client is experiencing rapid growth and seeks a driven Director of Marketing to join their team. This role will work closely with a talented team in an evolving role with a growth path to management. The ideal candidate is deadline-driven and enjoys being involved in supporting the organization's ambitious growth model.
This is an on-site position in Wilsonville, Oregon.
Director of Marketing Responsibilities
- Oversee departmental performance to ensure duties and goals are executed timely; identify potential performance and execution roadblocks before they occur and provide solution options.
- Supervise the activities of all marketing staff; provide regular coaching and growth opportunities for employees to promote a culture of continuous improvement and development.
- Create, maintain, and communicate departmental goals and metrics that align with and support the continued accomplishment of company goals.
- Serve as a member of the organization's senior leadership team, collaborating with other senior leaders to build and maintain long-term marketing strategy that aligns with company core values and business development goals, balancing a growth focus for both employees and business.
- Develop, execute, and oversee long and short-term marketing roadmaps to support company sales growth and positive brand awareness.
- Manage, develop, and coordinate marketing and creative staff.
- Communicate business cases for marketing programs at the proposal stage and make recommendations on marketing campaign tactics.
- Direct social media engagement strategies.
- Partner and coordinate with the sales team to support effective sales strategies through the development of sales materials, campaigns, and market research.
- Analyze data to evaluate the success of marketing efforts and adjust approach to ensure effective, productive, and targeted marketing campaigns.
- Develop marketing strategies specifically designed to increase sales as well as brand recognition and exposure.
- Develop guides, templates, and marketing materials to meet objectives for all public-facing and internal communications, including print, digital, video, web-based media.
- Conceptualize and execute multichannel campaigns across the prospect and client lifecycle, ensuring the alignment of communications and messaging in all channels.
- Establish, monitor, and manage annual marketing budget.
- Gather customer and market data to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Conduct meetings and deliver presentations to internal and external teams about marketing concepts, programs, strategies, and budgets.
Director of Marketing Qualifications
- Bachelor’s degree in marketing or related field is preferred.
- Minimum five years of marketing experience required.
- Minimum three years direct management experience required.
- Proficiency using a CRM tool, Salesforce, is required.
- Intimate understanding of traditional and emerging marketing trends and opportunities in the B2B and foodservice or coffee channels.
- Excellent communication skills.
- Ability to think creatively and innovatively.
- Budget-management skills and proficiency.
- Analytical skills to forecast and identify trends and challenges.
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, social media, etc. for the purpose of marketing.
- Experience developing successful marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with eye for creativity.
- Experience building complex marketing programs and reporting data-driven results.
- Ability to travel up to 25%.
