Sr. Digital Media Manager (hybrid)
Media Works is looking for a Sr. Digital Media Manager with 5+ years of experience. Media Works is a highly-respected, fast paced, energetic integrated marketing agency located in Baltimore, MD. We have been in business for over 35 years and have a great diverse client list that has grown with us over the years. We create collaborative partnerships with our clients. We have an intrinsic understanding of our clients business and work closely with them to integrate media into their marketing programs.
Position Summary:
The Sr. Digital Media Manager position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position can straddle traditional media as well as OTT/CTV, streaming audio/video, and site direct but will primarily focus on digital channels. Additionally, this role is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.
Position Requirements/Responsibilities:
- Acts as liaison between media vendors, the client and the agency.
- Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business.
- Gathers, organizes & presents competitive and industry research as well as preparing market analysis.
- Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives.
- Manage day-to-day tasks associated with stewarding client-approved media plans.
- Collaborate with your team to build out strategic media plans that best meet client goals and objectives through multi-platform plans inclusive of traditional, digital, and social.
- Lead internal and external client meetings including presentations, reporting, and strategy sessions.
- Develop and maintain positive relationship with internal and external stakeholders.
- Has in-depth knowledge & understanding of various digital platforms and SEM.
- Understands digital performance metrics/ KPIs measurement.
- Compiles digital media into digital planning documents.
- Media execution project management, including management of asset tracking/trafficking, team delegation, process control and adherence, and quality control monitoring.
- Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
- Resolves billing discrepancies as needed
- Provides an energy level that brings new and exciting ideas to the overall media strategy
- Other duties as assigned
SKILLS:
Microsoft Word, Excel, and Power Point
Experience with media buying software, Strata a plus!
Experience with digital ad servers
Experience with Google Analytics
Experience with Marketo a plus!
Experience with B2B and Healthcare a plus!
Experience pulling media research from various sources
Experience building target audiences and implementing social media campaigns
Ability to multi-task/time management skills in a fast-paced & fun environment
Strong written and communications skills
*This is a full time, hybrid opportunity based out of Baltimore, MD*
Physical Requirements:
- Must be able to be in a stationary position for long periods of time.
- Must be able to operate computer keyboards.
- Must be able to read computer screens.
- Must be able to occasionally travel for client and agency meetings.
Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.
