RED DEVELOPMENT, LLC | Job Description
Job Title: Sponsorship & Advertising Manager
Reports to: VP of Marketing
Status: Full-Time | FLSA: Exempt
Locations: Biltmore Fashion Par, PV, CityScape
About RED Development
RED Development is an industry leading, wholly integrated commercial real estate company known for its high-performing mixed-use and retail portfolio across the Southwest and Midwest. A preferred partner for best-in-class retailers and investors, RED is known nationally for its vibrant, well-trafficked ground-up developments along with its keen expertise for remerchandising and repositioning existing properties to improve profitability and appeal.
What We Do
- Development
- Leasing
- Acquisitions
- Asset Management
- Property Management
RESPONSIBILITIES AND DUTIES
Summary
The Sponsorship & Advertising Manager is responsible for generating revenues through the sale of local/regional and national sponsorships, brand activations and local/regional media sales across the RED portfolio. In addition to direct selling, the Sponsorship & Advertising Manager develops and leads revenue-generating marketing strategies, tailored sales pitch presentations, proposal writing, development, and execution of agreements. The role is also responsible for managing the on-property media asset inventory and implementing activations in collaboration with the Field Marketing Manager(s); ensuring sponsorship and advertising fulfillment; and creating and delivering sponsorship and advertising recaps.
This role is on the Corporate Marketing team based in Phoenix.
Essential Duties and Responsibilities
- Generate sponsorship sales by targeting, cultivating, and securing new B2C client relationships with local/regional and national brands, agencies, and organizations.
- Target multi-year sponsor programs in key categories such as automotive, health/fitness, education, financial industry, and technology.
- Secure local/regional media sales and brand activations/events to achieve revenue goals.
- Revenue optimization: evaluate and identify maximum potential revenue across the RED portfolio of operating assets.
- Identify and qualify agency and brands leads.
- Field and respond to all in-bound business development leads.
- Continuously grow sales pipeline through cold-calling, prospecting, and networking.
- Develop tailored strategies, presentations, and proposals to effectively pitch sponsor opportunities from inception through final negotiation and closing.
- Negotiate terms and finalize agreements with sponsors and advertisers, ensuring mutually beneficial sponsorships and media programs.
- Collaborate with Marketing and Property Management teams to fulfill sponsorship and advertising commitments, implementing events and activations with seamless execution while delivering added value to sponsors.
- Explore innovative sponsorship concepts and activation ideas to enhance partner engagement and ROI.
- Monitor industry trends, competitor activities, and market developments to identify new revenue opportunities.
- Develop and manage a CRM process; to include exploration of a software platform.
- Ongoing sales activity reporting and goal tracking.
Key Metrics used to evaluate performance:
- Achievement of annual revenue goals
- Annual renewal rate
- Number of new sponsors and advertisers contracted
- Level of innovation incorporated into contracts
- Attention to detail in CRM documentation
EDUCATION & QUALIFICATIONS
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
- Bachelor’s degree plus 5+ years of related sales and marketing, corporate sponsorship, or sports management sales experience; preferably direct sales experience pitching agencies and brands.
- Previous experience successfully implementing programs on behalf of national brands within shopping centers, sports arenas, and other entertainment venues preferred.
- Relationship management experience & supreme level of service & support mindedness.
- Advanced knowledge of Microsoft Office Suite, including Word, Excel, and Outlook.
- Sense of ownership and pride in your performance and its impact on the company’s success.
- Critical thinker and problem-solving skills; resourcefulness.
- Team player & independent accountability.
- A drive for continued professional development & career growth.
- Strong time management & prioritization skills.
- High degree of initiative and independent judgment.
- Ability to prioritize; detail oriented; organized.
- Work well under pressure, meeting deadlines consistently with a “do whatever it takes” mentality.
Benefits
- Medical
- HSA Employer Contributions
- Dental
- Vision
- Telemedicine
- 401(k) with Employer Match
- Employer Sponsored Life Insurance
- Employer Sponsored STD Insurance
- Generous Time Off
- Paid Holidays
- Wellness Program with Generous Reimbursement
- Educational Assistance
Disclaimer
This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
reddevelopment.com
480-556-7740
