We are seeking a highly skilled and experienced Lead, Digital Optimization & A/B Testing to join our 1800Flowers.com Inc. enterprise team. The ideal candidate will be an expert in developing, implementing, executing, and reporting A/B testing strategies across digital product areas to optimize performance. This role requires a deep understanding of data-driven decision-making, user experience enhancement, and the ability to measure and analyze the impact of site changes. The Lead, Digital Optimization & A/B Testing will work closely with cross-functional teams to drive continuous improvement and maximize our online presence.
A/B Testing Strategy:
- Develop and implement comprehensive A/B testing strategies to optimize site performance and user experience.
- Identify key areas for testing, create hypotheses, and design experiments to validate improvements.
- Collaborate with design, development, and marketing teams to ensure successful test execution.
Test Execution and Analysis:
Execution:
- Plan and manage the end-to-end execution of A/B tests, including test design, test setup, and test launch.
- Work with product teams and cross-functional partners to develop hypotheses, tests, dashboards, and reporting mechanisms
- Define test parameters, target audience, and success metrics based on business objectives.
- Ensure accurate test implementation by working closely with the development team to deploy tests on the site.
- Monitor live tests to ensure they are running smoothly and troubleshoot any issues that arise during the test period.
Data Collection:
- Collect and analyze data from multiple sources, including web analytics tools, A/B testing platforms, and user feedback.
- Ensure data integrity and accuracy by validating test results and eliminating any potential biases or anomalies.
Analysis:
- Conduct in-depth statistical analysis of test results to determine the significance and impact of tested changes.
- Use advanced analytical techniques to segment data, identify patterns, and draw actionable insights.
- Compare test variations against control groups to measure the effectiveness of changes in achieving desired outcomes.
- Generate detailed test reports that include key findings, performance metrics, and recommendations for future actions.
Reporting and Communication:
- Present test results and insights to stakeholders, highlighting the implications for business strategy and decision-making.
- Develop clear and concise reports and dashboards to communicate test outcomes to both technical and non-technical audiences.
- Recommend actionable next steps based on test findings, such as implementing successful variations or iterating on unsuccessful tests.
Optimization Initiatives
- Lead site optimization initiatives to enhance conversion rates, user engagement, and overall site performance.
- Continuously monitor site metrics and user behavior to identify opportunities for improvement.
- Implement best practices for user experience (UX) and conversion rate optimization (CRO).
Qualifications:
- Bachelor's degree in a related field (e.g., Marketing, Business, Computer Science).
- 5+ years of experience in site optimization, A/B testing, and data analysis.
- Proven track record of successfully implementing and managing A/B testing strategies.
- Strong analytical skills and experience with web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Proficiency in A/B testing platforms (e.g., Optimizely, VWO, Google Optimize).
- Excellent communication and presentation skills, with the ability to convey complex data insights to non-technical stakeholders.
- Strong project management skills and the ability to handle multiple projects simultaneously.
- Detail-oriented with a passion for continuous improvement and innovation.
Preferred Qualifications:
- Experience in e-commerce or a similar industry.
- Advanced degree in a related field.
- Knowledge of UX design principles and best practices.
- Familiarity with HTML, CSS, and JavaScript for basic troubleshooting and understanding test implementations.
The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.
California residents – please see our California Privacy Rights Notice for Job Applicants.
