IT Product Manager - Product Manager for Member Engagement
Who You Are:
- Experienced in product management within complex omni-channel retail environments.
- Strong understanding of driving loyalty programs in a Digital e-commerce landscape.
- Skilled in connecting cross-channel marketing tactics to drive member engagement.
- Proficient with marketing automation platforms, customer data platforms (CDP) and CRM systems.
- Effective at prioritizing features and managing stakeholders.
Role Overview:
- Establish and execute the strategy for Member Engagement initiatives.
- Align engagement products with technology and marketing strategies using data-driven decisions.
- Focus on optimizing member experiences, loyalty programs, and engagement efficiency to boost retention and revenue.
- Foster relationships across the company within cross-functional teams to enhance member engagement capabilities.
Key Responsibilities:
- Partner with Marketing and Digital teams to align technology with strategic engagement goals.
- Advocate for member needs across IT products and services.
- Use data insights from our Enterprise Data Warehouse and CDP to identify opportunities and support decisions.
- Analyze current processes and technology to find improvement areas in the member journey.
- Create strategic roadmaps and manage product backlogs for engagement initiatives.
- Lead development, deployment, and optimization of engagement products.
- Define and measure KPIs for product adoption, engagement performance, and member satisfaction.
- Promote cross-departmental collaboration to ensure a cohesive member experience.
- Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment.
Requirements:
- Proven product management experience in retail, particularly in member engagement or loyalty programs.
- BA/BS in Engineering, Business, Marketing, or related field.
- 6+ years in product management, retail, or related fields with a focus on customer engagement.
- Strong data analytics skills and experience with measurement of engagement metrics.
- Excellent communication skills with ability to articulate complex engagement concepts.
- Experience in strategy development and execution for omni-channel engagement.
- Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
- Ability to manage ambiguity and drive organizational change in a fast-paced environment.
- Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
- Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member engagement.
- Influential leader, able to manage stakeholders without direct authority.
- Clear communicator and proactive problem solver in the realm of member engagement.
- Balances strategic vision with operational excellence in engagement initiatives.
- Ability to ramp up quickly on member engagement marketing business domains.
- Create, lead, manage and develop high-performing cross-functional teams focused on member satisfaction.
