Demand Gen (ABM) Senior Manager - Los Angeles (Hybrid) - $120k to $150k plus package
I am currently recruiting for a Demand Generation (ABM) Senior Manager role with one of the fastest growing, globally recognized, Fintech brands. The AI-enabled enterprise software empowers the banking, retail, and service industries worldwide.
What will you be doing?
- Lead the execution of targeted ABM campaigns to drive engagement and pipeline growth for both new and existing enterprise accounts
- Work closely with sales and product marketing to ensure account-specific strategies are aligned with broader business goals
- Ensure consistent messaging and content tailored to key personas, including C-suite executives, operations leaders, and sales decision-makers
- Create and manage integrated, multi-channel marketing campaigns utilizing website, direct mail, email, events, paid media, digital ads, webinars, social, and content syndication
- Utilize ABM platforms (e.g., 6Sense, Demandbase), marketing automation (e.g., Hubspot), and CRM tools (e.g., Salesforce) to track and measure the effectiveness of ABM campaigns
- Own ABM performance metrics, including engagement rates, pipeline contribution, and deal velocity. Regularly track and analyze results to refine strategies and improve ROI
What skills do you need?
- 5 years of experience in account-based marketing, demand generation, or closely related fields within B2B SaaS or tech marketing
- Proven success in designing and executing ABM strategies across multiple channels, with a focus on pipeline creation and revenue growth
- Strong collaboration skills, with experience working closely with sales teams to align marketing efforts with account-based sales strategies
- Hands-on experience with ABM platforms (e.g., 6Sense, Demandbase), marketing automation (e.g., Marketo), and CRM systems (e.g., Salesforce)
- Analytical mindset with the ability to interpret campaign performance data and optimize accordingly
The role is paying circa $120k - $150k plus package
Regretfully, due to a high volume of applicants, we are only able to reply to those who are successful.
Equal Opportunities:
We are dedicated to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all choices are based on merit. No person is subjected to any less favourable treatment on any discriminatory grounds on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy and maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.
