Adobe Marketing Web Analytics Consultant

Hireforce • plano, tx, us • 2m ago

Logistics:

Title: Adobe Marketing Web Analytics Consultant
Location: 2-3 days/week onsite in Plano, TX
Hourly Rate: $40/hour
Work Authorization: Applicants must be authorized to work in the U.S. without the need for sponsorship
Ideal Start Date: ASAP

Must Have Skills:

Minimum 5 years of web analytics experience
Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
Bachelor’s Degree in Business, Marketing, Mathematics, Computer Science or Statistics
Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Implementation experience with analytics platforms such as a web reporting tool and tag management software preferred.
Expert knowledge of Excel and PowerPoint
Up to date with current analytics trends and tools
Critical thinker who can problem solve
Excellent communication skills; proven written and oral presentation skills
Can multi-task and quickly adapt to changing/conflicting priorities
Ability to work independently and is a motivated self-starter.
Detail-oriented and organized.

Ideal Skills:

Experience with business intelligence tools
Experience with offline/online data integration

Typical Day/Responsibilities:

Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies.
Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights.
Manage stakeholder relationships and serve as the SME for web analytics!
Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.
Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
Oversee tag management services and maintain integrity across multiple sources of data.
Partner with multiple vendors to implement analytics requirements.
User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms.
Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders.

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