JOB DESCRIPTION
JOB TITLE – Digital Marketing Coordinator
GENERAL SUMMARY OF DUTIES - Manages a wide range of marketing processes and projects while supporting teammates and cross functional teams while providing excellent customer service. This is a true marketing generalist position that supports the daily operations of the department, digital marketing and traditional marketing.
SUPERVISOR – Marketing Manager
SUPERVISES – None
ESSENTIAL FUNCTIONS INCLUDE BUT ARE NOT LIMITED TO:
- Coordinating in production of a wide range of marketing communications. Developing and maintaining sales proposals and collateral, desktop publishing, rate cards, newsletters, brochures, and many other materials related to marketing.
- Assist with implementation of campaigns, digital/traditional advertising, promotional events, broad project work and other support as needed to achieve marketing and sales/recruitment goals
- Tracking campaigns, preparing performance analysis reports of post campaign and making recommendations to concurrent programs for corrective modifications.
- Maintaining communication with all organizations and providing prompt answers to requests in order to determine how to convey concise, clear, and timely selective information.
- Assisting Graphic Designer in coordinating various integrated communication, marketing activities along with interfacing with counterparts and building up relationships with them at marketing suppliers.
- Writing and maintaining content, social media posts, landing pages, emails, website updates, etc. and working closely with marketing manager on campaigns.
- Implementing project management system for documenting and tracking activities. Support channel collaborates with collateral, sales training and best practices.
- Working with customers in developing case studies, references and testimonials. Executing and analyzing results of advertisement and marketing campaigns.
- Other duties as assigned
KNOWLEDGE, SKILLS, & ABILITIES – This position requires the following minimal requirements:
Excellent Customer Service Skills both internally and externally
Ability to respond to fast paced environment and be a team player
Problem solving skills to overcome obstacles
Excellent oral and written communication skills
Ability to multi-task and handle multiple priorities under pressure and deadlines
Ability to work well within a team environment and independently
Basic Computer Knowledge of Microsoft Professional Office and Outlook
- Maintains certifications, education and development appropriate for position.
- Maintains working area and equipment in accordance with environmental and safety regulations
EDUCATION –Bachelor’s degree in business, marketing or advertising required
EXPERIENCE –1-2 years of related experience required
CERTIFICATION/LICENSE – Hubspot Certification(s) preferred but not required
