Field Marketing Associate
Department: Marketing
Reports to: Senior Sales Manager
Location: Phoenix Arizona
Travel: Up to 90% within AZ, primarily Phoenix and surrounding area
Position Summary:
Trulieve’s corporate culture is focused on providing quality, safe and reliable product. People join Trulieve to make a direct impact on patients’ lives and as advocates for cannabis and the people who choose to incorporate it into their lives. We are a rapidly growing team of passionate people who work together to return quality of life to the patients we serve. In operating as One Team we share a core value that embraces diversity, takes meaningful action to support social equity, encourages inclusivity, and celebrates our unique set of experiences and perspectives. We believe that by valuing our teammates, operating with trust and integrity, and cultivating opportunities for access, we will build a stronger and more empathetic culture. As a team that connects, enlightens, and empowers, Trulieve is looking for leaders who are inspired by our vision and wish to grow with us as we continue our national expansion.
KEY DUTIES AND RESPONSIBILITIES:
The Trulieve Field Marketing Associate will work very closely with the sales organization and Field Marketing Manager to reach new customers/ satisfy current customers through marketing initiatives, localized marketing and/or events, and other activities that drive traffic, increase conversion, and deliver brand excitement. We are seeking outgoing, enthusiastic patients to work with dispensaries and vendors to staff various events/promotions and pop-ups for Trulieve. As a Field Marketing Associate for Trulieve, you will be the face of our brands, engaging with dispensaries, retail customers, and patients while teaching them about our products. This will require being knowledgeable and educated with our processes, procedures, and products. Ideal availability will be nights and weekends.
Primary Responsibilities:
- Interact in a friendly, enthusiastic, energetic and outgoing manner with dispensaries, retail customers, and patients in public settings.
- Generate brand awareness and positive product impressions to increase product awareness
- Assess customers’ needs and interests to best recommend products
- Set up, break down, product sampling and education stations during in-store demonstrations
- Timely completion of all event reports, paperwork, and on-going training commitments
- Partner with sales & FMM to execute marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
- Perform budtender educations, gather store contact information and educate store staff
- Represent our portfolio of brands at events and provide product knowledge to patients and consumers
- Travel around the state as necessary
Requirements:
- 2+ years of working experience in field marketing and/or marketing space
- High School Diploma preferred
- Previous experience planning and executing marketing events and campaigns.
- Strong communication skills
Additional Requirements:
- Must possess a valid driver's license and a clear driving record.
- Must be able to pass a level 1 and level 2 background check and drug screening.
- Must be at least 21 years of age.
- Proven Fun Person that can express excitement and enthusiasm about our cannabis products
- Professional team-player, collaborative, and open to feedback
- Strategic, self-motivated, intellectually curious, innovative and resourceful.
- Detail-oriented, organized and proactive.
Physical Requirements:
- Must be able to push, pull, move, and/or lift a minimum of 25 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance
- Must be able to work seated/standing as appropriate at workstations for extended periods of time, maintain body equilibrium while climbing ladders, stairways, stopping, kneeling, crouching, and reaching, and use hands/fingers to hold, grasp, turn, pick, pinch frequently/constantly to complete tasks
- Must have visual acuity with/without job aids to perform activities such as; reading, viewing a computer terminal, visual inspection involving small parts/details. Clarity of vision at 20 ft or more in day and night/dark conditions
- Must be able to speak and communicate verbally at conversation levels with co-workers, vendors, etc. (Moderate noise)
WORK SCHEDULE
- 40+ hours weekly with flexible hours depending on store needs. Must be available to work occasional evenings, weekends, and holidays.
- Must be able to move intermittently throughout the workday. Must be able to see and hear or use prosthetics that will enable these senses to function adequately to ensure requirements of this position can be fully met. Due to the nature of our business, it is advocated that when representing Trulieve that our professionalism meets the needs of the medical patient base that we respectively serve. To uniformly align with the organization, an individual must be able to provide a level of communication that aligns respectively with the diversification of our patients which may exhibit opportunities to assess the situation and apply meaningful service. In addition, must be able to quickly identify and insert additional support where needed to deescalate situations without compromising Trulieve's objective in serving our patient base with excellent customer service.
Equal Opportunity Employer « Trulieve Supports a Drug Free Workplace
