Regional Account Executive
About the Company:
Founded in 2010, New Tradition is a premium out-of-home media company, specializing in best-in-class signage across the country. New Tradition helps brands stay top-of-mind by targeting consumers while they are on the go, as well as in the areas in which they live, work, and play. New Tradition works with top brands and agencies, helping deliver exceptional campaigns utilizing our premium large format, lifestyle center, and transit media. New Tradition’s iconic inventory includes One Times Square and other marquee assets in New York, Los Angeles, Chicago, Atlanta, Washington D.C., Boston, San Francisco, Seattle, Orlando, Miami, Portland, Nashville, San Antonio, and Las Vegas.
New Tradition is a portfolio company sponsored by Blackstone. Blackstone is the world’s largest alternative asset manager, with over $1tn in AUM. The firm seeks to create positive economic impact while serving institutional and individual investors by building strong businesses that deliver lasting value. Blackstone’s scale – with more than 12,000 real estate assets and 230+ portfolio companies – enables the firm to invest in dynamic sectors positioned for long-term growth.
Role Description:
The Regional Account Executive is responsible for monetizing assets within the assigned territory, and to cultivate relationships with media agencies and clients within the region. The regional advertiser mix consists of, but is not limited to; hospitals, colleges, tourism authorities, Tier 3 Auto, professional sports teams, attorneys, retailers, etc., along with larger advertisers based within a defined region. The Account Executive is assigned a budget for their regional book of business that ties back to their territory.
Such duties include but are not limited to; reaching events, prospecting leads, drafting proposals to generate interest, reserving, and contracting media space and managing media campaigns.
Key Responsibilities:
- Regional Focus: Develop and execute sales strategies tailored to the specific needs and opportunities within their assigned region.
- Local Partnerships: Build and nurture relationships with local advertisers such as hospitals, universities, and sports teams.
- Market Analysis: Stay informed about regional market trends and competitor activities to identify opportunities.
- Sales Execution: Secure advertising contracts and manage client relationships within the region.
Qualifications & Requirements:
- 3-5 years of Sales experience, preferably within OOH Media.
- Bachelor’s degree desired but not required.
- Proven ability to negotiate and close sales.
- Strong knowledge of the Boston market.
- Excellent communication skills, both verbal and written.
- Strong organizational skills, with the ability to multitask and prioritize.
- Excellent interpersonal skills with the ability to listen and translate client needs into actionable sales.
- A team player, who is able to work cross-functionally, independently, and within a team.
- Analytical thinker with the ability to quickly assess, problem solve, and offer creative solutions.
- Ability to work in a fast-paced, entrepreneurial, results driven, and dynamic environment with ease.
- Advanced skills in Word, Excel, and PowerPoint.
