Head of Social Media and Influencer Marketing
Our client is a innovative brand committed to providing high-quality products and exceptional customer experiences, with a strong focus on sustainability and forward-thinking strategies. They are seeking a Head of Social Media and Influencer Marketing to join their team to design, lead, execute and optimize their social media and influencer programs.
Key Responsibilities:
- Develop and refine marketing strategies that foster growth through affiliate partnerships and engagement initiatives.
- Identify new partnership opportunities to broaden the affiliate network and enhance brand presence.
- Create partnership briefs to ensure campaigns align with marketing objectives and resonate with target audiences.
- Build and maintain positive working relationships with partners, providing ongoing assistance to drive collaboration.
- Track campaign outcomes and evaluate results, generating reports with actionable insights for continuous improvement.
- Partner with internal teams to ensure all promotional efforts align with marketing goals and deliver strong brand messaging.
- Manage financial resources, including forecasting and monitoring expenditures, to optimize campaign impact.
- Oversee compliance with organizational policies and industry guidelines across all affiliate activities.
Requirements:
- 10+ years of experience managing affiliate or partnership programs, ideally within consumer-focused industries.
- Demonstrated success in executing programs that contribute to growth and build long-term brand loyalty.
- Leadership experience in hiring, mentoring, and managing effective, results-driven teams.
- Strong knowledge of marketing tools and evolving trends, with a focus on data-informed decision-making.
- Exceptional communication skills, with experience working cross-functionally across teams and global partnerships.
- Ability to assess performance data and provide recommendations to fine-tune program strategies.
Our client is offering an excellent compensation package, including strong bonus, comprehensive benefits, and opportunities for professional growth and development.
