About the Role:
The Digital Marketing Manager will have responsibility for planning, content, implementation, management, performance, measurement, ROI and reporting for all TSC earned and paid digital and social. Additionally, the position will have responsibility for maximizing and managing analytics and SEO for the company websites. The right candidate can provide insightful direction with data driven recommendations.
Day to Day Responsibilities:
Strategize Digital Marketing Plans to Reach Goals, including:
- Website & Search Engine Optimization
- Collaborate with outside agencies on website creation and maintenance
- URL acquisition, research as needed
- Create SEO plans with Marketing Managers (website content, blogs, etc.)
- Pixel placement knowledge a plus
Google Advertising
- Create and manage PPC, display, discovery and video campaigns, short-term and/or year-long
- Collaborate with external agencies to maintain budgets and goals
- Hands-on experience with Google Analytics
- Budget forecasting
- Google Tag Manager knowledge a plus
Social Media Advertising (Facebook, Instagram, LinkedIn)
- Create and manage campaigns, short-term and/or year-long
- Recommend creative for specific campaigns, based on research and best practices
- Budget forecasting
Organic Social Media
- Recommend social media strategies, including content type and schedule
- Research industry specific algorithm trends
Reputation Management
- Manage Google Business Profiles
- Respond to Google reviews
Manage Marketing Data & Reporting, including:
- Build data models with accurate conversion rates, CPL and CPA to justify budgets and spend
- Create data-checking tools to maintain integrity of reports
- Collaborate with Marketing Managers to research trends and insights from internal data
- Create "as-needed" reports, as requested by Marketing Managers or leadership
- Create competitive analyses and conduct research on competitor tactics in digital space
- Ensure trackability for all possible advertising venues, including UTM/QR codes and analytics flows
- Research new technologies and digital advertising opportunities
Liaison with Agencies and Vendors:
- Lead partnerships with CRM integrations, portal creation, or campaign management
- Collaborate with internal departments as needed
- Manage communication, contracts, terminations, and requests
- Research and vet out new vendors, potential partners, or opportunities
Experience Needed:
- Bachelor’s degree in marketing, communications, or related field
- 5+ years’ experience in digital marketing
- HubSpot experience preferred
- Certifications in Google AdWords and other social media certifications preferred
- Familiarity with targeted video/YouTube and targeted display a plus
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
