We are a dynamic skincare brand, focused on innovation and leveraging digital platforms to reach new customers. TikTok is about to become a core part of our e-commerce strategy, and we are looking for a creative and results-driven individual to oversee all aspects of our TikTok e-commerce activities.
As the TikTok E-commerce Manager, you will be responsible for developing and executing strategies that drive revenue and brand visibility on TikTok. You will oversee everything from content creation, influencer partnerships, paid advertising, and product launches to optimizing the entire e-commerce funnel on the platform. This is an exciting opportunity to play a key role in shaping our brand’s digital presence while driving tangible growth through innovative TikTok marketing and sales tactics.
Key Responsibilities:
- Develop and manage the overall TikTok e-commerce strategy to drive sales and audience growth.
- Create and oversee engaging, brand-appropriate content, including viral campaigns, product showcases, and live streams.
- Collaborate with influencers, content creators, and brand ambassadors to expand our reach and engagement on TikTok.
- Optimize the TikTok Shop and storefront, ensuring seamless integration of products, promotions, and user experience.
- Manage and analyze TikTok ad campaigns, monitoring ROI, engagement, and performance metrics.
- Stay up to date with TikTok trends, features, and best practices to ensure we remain competitive in the market.
- Collaborate with marketing, product, and sales teams to ensure consistency and alignment across all channels.
- Track and report on campaign performance, offering insights and recommendations to improve future initiatives.
- Monitor competitor activity and make recommendations to enhance our competitive positioning.
Requirements:
- Proven experience managing TikTok campaigns and/or e-commerce strategies, ideally within a consumer brand or agency.
- Deep understanding of TikTok algorithms, trends, and platform tools (TikTok Shop, Ads Manager, Creator Marketplace).
- Creative mindset with a passion for developing engaging content.
- Strong analytical skills, with experience using data to drive decision-making and improve performance.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills.
- Familiarity with e-commerce platforms (Shopify, WooCommerce, etc.) and integration with TikTok.
- Previous experience in influencer marketing is a plus.
What's On Offer:
- Very flexible hybrid/remote working.
- 85% coverage across health, vision, dental insurance.
- 401K with company match.
- Generous PTO policy.
- Family-focused business!
- Salary up to $100K.
