Why work at Böhme? Some of our employees might have the answer...
- After 10 years at Böhme, I'm still excited for my next career step. The best decision of my life, truly a blessing! Alexa
- I went from sales associate to marketing at the corporate office. Everyday feels like a dream come true, and I love the fashion that Böhme brings to the world. Julia
Position Overview:
As the Director of Digital & Growth, you will play a critical role in shaping and driving the company’s digital strategy, with a strong focus on omnichannel execution. You will be responsible for developing processes, creating a high-performing digital team, and executing innovative digital initiatives across all platforms. You must be comfortable wearing multiple hats, as you’ll need to manage both strategic direction and hands-on execution.
Key Responsibilities:
- Digital Strategy & Execution: Lead the development and implementation of a comprehensive digital strategy that enhances customer experience and drives growth across all digital touchpoints
- Omnichannel Expertise: Tackle the challenge of integrating online, offline, and mobile channels to create a seamless customer experience
- Team Building: Build, lead, and mentor a cross-functional digital team, from hiring top talent to fostering a culture of innovation and collaboration
- Process Development: Establish scalable processes and frameworks to streamline operations and ensure effective digital project execution
- Cross-Functional Collaboration: Work closely with marketing, product, technology, and operations teams to align digital initiatives with broader company goals
- Analytics & Performance Optimization: Leverage data-driven insights to continually optimize digital campaigns, improve user experience, and maximize ROI
- Adaptability & Leadership: Operate effectively in a fast-moving startup environment, taking ownership of multiple functions as necessary, from strategy to execution
Who You Are
- A genuinely kind human being
- A strategic thinker who quickly grasps business priorities and customer insights
- Comfortable in an entrepreneurial environment, you challenge yourself to think creatively and inspire your team, while balancing intuition with data
- Collaborative and empathetic, with a strong understanding of the needs and priorities of various stakeholders
- Passionate about fashion and product, with a solid grasp of the competitive landscape
- Highly organized yet adaptable, able to pivot and adjust when the situation calls for it
Key Qualifications:
- Proven experience in a senior digital leadership role, preferably in a fast-paced or startup environment
- Deep understanding of omnichannel strategies, with a track record of delivering seamless customer experiences across platforms
- Strong experience in building and scaling digital teams
- Ability to design and implement processes that foster efficiency and growth
- Strong analytical mindset, with the ability to interpret data and drive performance improvements
- Excellent communication and leadership skills, with a collaborative, hands-on approach
About us
Böhme was founded by sisters Vivien and Fernanda Böhme, who immigrated from Rio de Janeiro, Brazil, to the United States as young girls. Facing the challenges of an immigrant family, their strong work ethic and passion for success drove them to open Böhme in 2006, at just 23 and 24 years old. With Vivien as CEO and Fernanda as Creative Director, they have built a thriving business that now spans multiple store locations across the western U.S. and employs over 200 women.
At Böhme, we believe fashion is more than just clothing—it's about discovering your personal style and embracing what makes you feel confident and beautiful. When you walk into a Böhme store, you’re not just a customer; you're our newest BFF. Our team is here to help you navigate those tough days, overcome insecurities, and find the perfect outfit. We prioritize each other and understand that sometimes, a little retail therapy can go a long way. So, whether you’re here to shop or just say hi, we’re excited to welcome you!
Böhme is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.
