Vice President of Digital & eCommerce
Our client is a dynamic, forward-thinking brand that thrives at the intersection of innovation and social media. Dedicated to high-quality, accessible products, they have over $300 million in annual revenue. They are seeking a visionary and data-driven leader to spearhead their digital strategies and initiatives, leveraging the power of social media platforms to elevate their global presence.
Key Responsibilities Include:
- Manage global eCommerce P&L, including budgets, costs, revenue, and profitability forecasts, while setting and achieving sales targets.
- Lead a lean, high-performing team overseeing direct-to-consumer platforms, marketplace operations, and agency partnerships, collaborating with wholesale teams to enhance partner site performance.
- Develop and execute comprehensive eCommerce strategies aligned with business goals, focusing on digital acquisition, retention, and site optimization.
- Oversee digital campaigns, including email/SMS, paid social, search, affiliate programs, and SEO, ensuring strong performance and measurable outcomes.
- Manage regional websites to deliver seamless, user-friendly experiences aligned with UX/UI best practices, while optimizing for organic and paid traffic growth.
- Coordinate the eCommerce calendar, aligning creative assets and promotional content with business timelines and goals.
- Enhance the loyalty program to drive engagement, brand loyalty, and long-term customer value.
- Partner with supply chain teams to ensure accurate demand planning and timely product distribution.
- Utilize data analytics to guide strategic decisions, report performance trends, and identify growth opportunities.
- Foster a collaborative team environment through feedback, training, and professional development opportunities.
- Monitor industry trends, emerging technologies, and competitor strategies to stay ahead in the market.
- Ensure platform security and compliance with global data privacy regulations.
Required Skills and Expertise:
- Bachelor’s degree in Marketing, Business, IT, or a related field; MBA preferred.
- 7-10+ years of experience, including 3+ years in leadership; background in consumer goods or retail is a plus.
- Demonstrated success in developing and executing eCommerce strategies.
- Expertise in digital marketing, retention strategies, SEO, SEM, and web analytics.
- Familiar with eCommerce platforms, preferably Shopify.
- Experience in global eCommerce operations (e.g., US, EMEA, ANZ) preferred.
- Experience managing Amazon or e-retail channels alongside owned eCommerce platforms.
- Collaborative leader with a hands-on approach, fostering trust and team development.
- Skilled in data analysis with a focus on actionable insights.
- Understanding of UX/UI principles and web design best practices.
- Familiar with GDPR and other regulatory frameworks for customers in the UK, California, and Europe.
Location: Los Angeles
