Our client, a new OTT audio streaming platform, is looking for a Content Writer with a background in promo writing, screenwriting or copywriting across entertainment, streaming or podcasts to support their marketing and social promo efforts. This is a contract/temporary engagement. This role will be instrumental in driving user acquisition and revenue growth for their diverse portfolio of audio shows, spanning multiple genres.
The Content Writer will support and execute the creative strategy for their shows, working closely with a team of promo writers and ensuring impactful and engaging short and long-form promotional content. The ideal candidate will have a deep understanding of the US entertainment landscape and be passionate about the potential of audio storytelling. You will work on promo development, including script writing, production elements and will use data-driven insights to enhance user acquisition and retention strategies. This role will collaborate extensively with production, marketing and operations teams, ensuring a cohesive and integrated approach to promotional success.
Responsibilities:
- Develop and execute the creative strategy for marketing and social promos across all audio shows, ensuring alignment with user acquisition and revenue growth goals
- Support the development of impactful and engaging short and long-form promos, ensuring consistency with the creative vision and brand
- Utilize data-driven feedback to refine script writing and promo strategies to optimize user acquisition and retention
- Collaborate with production, marketing and operations teams to create a cohesive and integrated approach to promotional efforts
- Provide creative input on promo production, including decisions related to music, voiceover and video integration
Qualifications:
- 3+ of experience with a strong background in screenwriting or copywriting across entertainment, streaming or podcasts
- Deep understanding of the US entertainment landscape and a passion for audio storytelling
- Proven experience in digital and performance marketing, with a focus on customer acquisition and retention metrics
- Ability to leverage data insights to optimize creative strategies and enhance promotional effectiveness
- Experience collaborating with cross-functional teams, including production, marketing, and operations to drive cohesive promotional strategies
- Excellent communication skills and the ability to present creative concepts and strategies effectively
- If you meet the required qualifications and are interested in this role, please apply today
If you meet the required qualifications and are interested in this role, please apply today.
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