The 3-time WNBA Champions Los Angeles Sparks are seeking a Director of Marketing to manage day-to-day marketing efforts for the franchise. This position is critical to building and retaining the fan base and is responsible for driving ticket sales and game attendance, working with the social media team to develop and implement social media strategies that drive business objectives, managing digital assets working in collaboration with leaders across the organization to ensure brand consistency and development. This position works under the direction of the Vice President of Marketing & Communications.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Revenue Generation
- Manage all day-to-day marketing assets including website (updating and analytics), email marketing, social media, SMS, database management and growth, using research and analytics to develop a comprehensive interactive marketing strategy to assist the franchise’s revenue generation efforts in support of ticket sales and corporate partnerships.
- Oversee the day-to-day development and execution of Sparks individual ticket sales marketing efforts, by driving revenue campaigns that align with in-arena themed nights, supporting group sales and promotional ticket packages
- Create and implement email marketing campaigns and CRM development to drive demand for ticketing products based on day-to-day updates and engagement
- Foster a culture of ROI, data-driven decision-making, and organizational excellence by staying current on new and emerging direct response channels
Social Media
- Work in collaboration with the Sr. Social Media manager to establish social media strategy and develop learning plans to continuously optimize social media channels for business initiatives
- Provide content and social media oversight including assisting in managing influencer relationships with VP of Marketing & Communications
- Develop consistent reporting and campaign recap methodology, setting standards of monitoring and tracking for all digital channels to optimize and enhance performance on an ongoing basis
Advertising
- Establish and manage day in and day out testing and learning plans to continuously optimizing advertising spend
- Develop annual media plan and oversee the campaign execution to ensure spend is meeting objectives across all channels, and maintaining adherence to brand guidelines
- Manage multi-marketing omnichannel strategies across social media channels, radio, TV, digital media buys, measuring the effectiveness of advertising and marketing campaigns.
- Work closely with communications team to amplify team and club messaging through content ensuring marketing assets are shared in broadcast, in arena and on all marketing channels
Leadership
- Provide oversight and development of Marketing team
- Provide mentorship and guidance to develop marketing staff by providing information, educational opportunities, and experiential growth opportunities, while promoting a culture of high performance that values innovation and a commitment to excellence
KNOWLEDGE, SKILLS AND ABILITIES:
- Experience using marketing as a tool for driving sales by creating demand and motivating consumers to purchase
- Ability to think critically; research, recommend and implement solutions effectively
- In-depth knowledge advertising buying paid and owned marketing channels
- Knowledge of brand identity, advertising, digital marketing and social media
- Strong organizational skills, attention to detail and ability to multitask in a fast-paced environment
- Excellent judgment and ability to develop, leverage and maintain relationships
- Ability to work flexible hours, including evenings, weekends, and holidays, and the capability to travel as required
MINIMUM REQUIREMENTS:
- Bachelor’s degree from an accredited college/university in Marketing, Business Communications, PR preferred or related field
- 5+ years of related marketing work experience in sports or entertainment
- 3 years of experience leading and managing a team
PREFERRED:
- Previous experience working for WNBA or other professional sports teams or in entertainment or event marketing
- Strong familiarity with Los Angeles market
WORKING CONDITIONS:
- Ability to work flexible hours, including evenings, weekends, and holidays as required
- Available to work on-site for Sparks home games and events, including late evening hours and outside normal business hours
- Must be willing to relocate to Los Angeles, CA
This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all the details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.
We are an equal opportunity employer, and you will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform critical job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
