Product Manager – Unified Member Experience – Marketing Technology
Who You Are:
- Experienced in product management within complex omni-channel retail environments, with a strong background in marketing technology.
- Adept at developing and executing marketing technology roadmaps that drive business outcomes.
- Proficient in audience management, customer journey mapping, and aligning multi-channel engagement strategies with business goals.
- Skilled in activating audiences across multiple marketing channels, ensuring seamless and impactful execution of campaigns.
- Experienced with acquisition marketing, using a variety of channels and analytics to measure and refine audience targeting.
- Exposure to data science, machine learning (ML), and generative AI in driving innovation and optimizing marketing efforts is a strong plus.
- Good understanding of Adobe tools and similar technologies in executing and optimizing marketing initiatives.
Role Overview:
Lead the development and execution of a marketing technology roadmap that drives effective audience engagement and acquisition strategies in an omni-channel, member centric landscape.
Align technology solutions with marketing operations to enhance multi-channel customer journeys and improve campaign efficiency.
Foster collaboration with Marketing Operations to enhance audience segmentation, journey orchestration, and measurement.
Drive data-driven decision making by leveraging insights from the Enterprise Data Warehouse, CDPs, and marketing analytics platforms.
Identify opportunities for innovation using data science, ML, and generative AI to enhance audience targeting, personalization, and overall marketing effectiveness.
Key Responsibilities:
- Partner with Marketing, Digital, and IT teams to align marketing technology with strategic business goals, particularly around customer acquisition and member engagement.
- Develop and manage the product backlog for key initiatives, ensuring alignment with the marketing technology roadmap and multi-channel marketing strategies.
- Lead the activation of audiences across channels, ensuring personalized, real-time marketing efforts that drive business results.
- Collaborate with stakeholders to ensure seamless execution of marketing operations and cross-channel engagement journeys.
- Define, track, and analyze KPIs to measure marketing performance, including audience reach, engagement, and conversion metrics such as CPA, ROI, LTV, and more.
- Continuously assess and improve marketing tools and technologies, aligning them with evolving business needs.
- Explore the potential of ML models and generative AI to enhance marketing automation and efficiency.
- Politically astute; able to navigate complex organizations; demonstrated ability to achieve results through influence in a cross-functional, global matrixed team environment.
Requirements:
- Proven product management experience in retail, particularly in member acquisition or growth strategies.
- BA/BS in Engineering, Business, Marketing, or related field.
- 6+ years in product management, retail, or related fields with a focus on customer acquisition.
- Strong data analytics skills and experience with measurement of acquisition metrics such as CPA, conversion rate, LTV, and retention rate.
- Excellent communication skills with ability to articulate complex acquisition concepts.
- Experience with CDP platforms to drive effective targeting tactics laser-focused on growing a profitable member base.
- Experience in strategy development and execution for omni-channel acquisition.
- Proficiency in agile methodologies and related tools such as Jira, Trello, Monday, or similar platforms to manage sprints, track progress, and maintain transparency.
- Ability to manage ambiguity and drive organizational change in a fast-paced environment.
- Experience in automation of marketing tactics using generative AI and other ML models highly desirable.
Leadership Competencies:
- A clear and compelling storyteller with the ability to articulate ambiguous, complex marketing technology concepts to all levels of the organization, while effectively influencing and collaborating across departments to manage cross-functional teams in a fast-paced environment.
- Strategic thinker with an enterprise mindset, bringing value to all of BJs through enhanced member acquisition and engagement strategies.
- Influential leader, able to manage stakeholders without direct authority.
- Clear communicator and proactive problem solver in the realm of membership and marketing.
- Balances strategic vision with operational excellence in acquisition initiatives.
- Create, lead, manage and develop high-performing cross-functional teams focused on profitable member growth.
