Job Description:
The Ad Operations Supervisor will oversee and optimize our advertising operations to maximize revenue and efficiency. This role requires a strategic thinker with strong leadership skills, exceptional analytical abilities, and a solid understanding of digital advertising platforms and technologies. The ideal candidate will be proactive, detail-oriented, and thrive in a fast-paced environment.
Key Responsibilities:
- Develop and execute strategic plans to optimize ad operations processes and workflows for seamless campaign delivery.
- Manage a team of ad operations professionals, providing leadership and support to enhance performance and productivity.
- Collaborate with media planners and subject matter experts to align ad operations strategies with campaign goals.
- Monitor and analyze key performance metrics and industry trends to identify optimization opportunities.
- Implement best practices for ad trafficking, campaign management, ad quality assurance, and full funnel optimization.
- Oversee the integration of ad technologies and platforms (e.g., ad servers, DSPs, SSPs, DMPs) to streamline operations and improve performance.
- Build and maintain relationships with advertising partners, vendors, and technology providers to stay updated on industry developments.
- Ensure compliance with relevant regulations and industry standards, including GDPR, CCPA, and IAB guidelines.
- Prepare regular reports and presentations for senior management, communicating performance insights and trends.
Qualifications:
- Bachelor’s degree in business, marketing, advertising, or a related field; advanced degree preferred.
- 7+ years of experience in digital advertising operations, with a proven leadership track record.
- Strong understanding of the digital advertising ecosystem, including ad serving technologies, programmatic advertising, ad exchanges, and data management platforms (e.g., DCM, Google Tag Manager, Google Analytics, DV360).
- Excellent analytical skills and proficiency in data analysis tools.
- Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
- Proven leadership experience managing and developing high-performing teams.
- Ability to thrive in a fast-paced, dynamic environment with a focus on results and continuous improvement.
