Our client, a growing ad agency is looking for a Media Manager with multicultural (Asian American) experience. This is a fulltime opportunity that is hybrid onsite (3 days a week) in the LA area.
The Media Manager leads the strategy, creation and activation of paid media campaigns, spanning all paid channels, delivering the desired outcomes for our team. This role is vital in delivering and implementing strategy through insightful media plans and recommendations. The Media Manager leads full funnel paid media development and planning for all digital and traditional media. Must have in-depth knowledge of digital channels particularly programmatic, CTV/OTT and paid social as part of an evolving innovative digital media plan.
- Media Planning/Execution
- Lead the development, negotiation, implementation, tracking, and optimization of online media buys, including but not limited to, Facebook, TikTok, programmatic, linear TV and direct publishers
- Oversee media planners to ensure that media plans are being designed and executed in a well-thought out manner, gathering all of the research needed to choose tactics and plans designed to hit specific client KPIs, falling within client budget
- Work closely with the media buying team on the overall agency planning/buying process, ensuring planners and buyers are working together seamlessly and efficiently for the best client outcomes.
- Manage and maintain media flowcharts with accurate data and most up to date media plans
- Oversee pacing sheets for budget and delivery / spend management.
- Maintain campaign timelines related to media deliverables.
- Works collaboratively across departments (strategy, creative, client leadership etc.) to develop the strategic design for innovative media plans
Requirements:
- A four year college degree or equivalent in Field
- 3+ years media planning experience within an ad agency on corporate clients
- Strong analytical skills, mathematical abilities with accuracy and attention to detail required
- Demonstrated presentation and writing skills
- Experience in working with automobile clients is highly desirable
- Experience with Asian American marketing (in language)
- Full service agency experience preferred, but not required
- Technical proficiency, particularly with media systems (DV360, GWI, MRI, Nielsen (NMI), Prisma)
- MS Office: Internet Explorer, Excel, Word and PowerPoint
