JOB TITLE: Senior Director, Subscriber Acquisition
JOB LOCATION: NY,NY
WAGE RANGE*: 86- 93/ hour
JOB NUMBER:1050
REQUIRED EXPERIENCE:
Qualifications:
12+ years of results-driven digital marketing experience including a focus on customer
acquisition:
Experience managing a team
Experience working with product teams
ROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunities
Hands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projects
Excellent planning, problem-solving and analytical skills with the ability to evaluate and resolve challenges
Experience seeking out opportunities for collaboration with the wider team and communicating effectively across department
JOB DESCRIPTION
Responsibilities:
Execute comprehensive acquisition marketing strategies and tactics for clients publications to drive subscriber growth and meet business objectives (volume and revenue).
Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.
Achieve clear performance goals and provide ongoing feedback and development opportunities to team members.
Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.
Spearhead monthly subscription forecasting in conjunction with Finance, Data Analytics and the wider team.
Ensure owned channels (email, on-site), product experimentation, and paid media budgets are delivering against subscription goals (volume and revenue).
Work collaboratively with Product/Tech, News, Operations, Finance and broader Marketing teams to come up with creative ways to drive subscription growth.
Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.
Equal Opportunity Employer Veterans/Disabled
* While an hourly range is posted for this position, an eventual hourly rate is determined by a comprehensive salary analysis which considers multiple factors including but not limited to: job-related knowledge, skills and qualifications, education and experience as compared to others in the organization doing substantially similar work, if applicable, and market and business considerations. Benefits offered include medical, dental and vision benefits; dependent care flexible spending account; 401(k) plan; voluntary life/short term disability/whole life/term life/accident and critical illness coverage; employee assistance program; sick leave in accordance with regulation. Benefits may be subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions.
