Digital Media Buyer

Asher Agency • fort wayne, in, us • 2w ago

This position is hybrid, requiring ongoing time in either our Fort Wayne or Indianapolis, Indiana, office. It is NOT fully remote.

The Role

In this pivotal role, you'll be at the forefront of researching, placing, monitoring, optimization and reporting of digital advertising across diverse digital marketing channels including search, programmatic display and social for food and beverage, finance, higher education and government sectors.

Who You Are

We're searching for a proactive digital media buyer who doesn't only want to execute, but also contribute to the strategy. You're an eagle-eyed observer, thinking about which advertising capabilities (old, new, experimental) that can give us an edge. You're also intrinsically motivated to win, relentlessly optimizing for peak performance. Digital ad platforms are your playground, their complexities a breeze you navigate with ease, constantly testing to maximize campaign impact.

You're more than a buyer, you're a campaign architect, meticulously refining your skills and crafting campaigns that consistently elevate our success. If this description resonates with you, we encourage you to apply!

Who We Are

Asher is a full-service agency celebrating our 50th year. We’re proud of our legacy and excited about our future! Today, Asher is a certified Women’s Business Enterprise (WBE) where people come first.

We foster a collaborative environment, supporting each other and pitching in to help as needed. We don’t believe in micromanaging employees, choosing instead to hire the right people and trust their ability to get their work done and done well. Our focus on putting people first not only makes Asher a fantastic place to work, but also a great business partner. We’re proud of the long-standing relationships we build with both employees and clients—which range from franchisee co-ops and educational institutions to financial services and governmental entities. Headquartered in Fort Wayne, Indiana, Asher has three additional offices around the country: Indianapolis Indiana; Charleston, West Virginia; and Washington DC.

Responsibilities:

Advertising Placement: Efficiently manage campaigns across various online advertising platforms like Google, Facebook, Instagram, Snapchat, TikTok, and LinkedIn. Start and end them like clockwork, keeping everyone informed.
Campaign Management: Own the digital buying process for assigned accounts. Show off your platform knowledge, target the right audience (location, age, interests), and use data to make campaigns rock. Track progress against budget and goals weekly, tweaking things for peak performance.
Data Discovery: Use tools like Google Analytics, Looker Studio, and ad platforms like a pro. Dive into campaign data like a detective, finding trends, patterns, and insights to boost strategy and results. Learn why campaigns are performing the way they are through the data.
Reporting and Presenting: Craft bi-weekly and monthly reports that tell the story of your campaign management. Highlight insights, suggest improvements, and present with confidence to clients.
Media Planning: Partner with the account management team to build winning media plans that fit the budget and marketing goals

Qualifications:

3+ years of experience working with Google Ads and Facebook Business Manager required
2+ years working in a client facing role preferred
Ability to multitask between different clients and different ad accounts
Can manage priorities from planned to unplanned and distinguish high from low
Has critical thinking skills that constantly bring optimization ideas to the role
Excellent writing and editing skills with strong attention to detail
Bonus points if you have hands-on experience with SEMrush, Moz, Ahrefs, Zapier,
Supermetrics, and Data Studio, Google Analytics, Google Tag Manager, Google Search
Console, TikTok, SnapChat, and Microsoft Ads

Benefits:

Working here means we’ve got you covered for medical, dental, vision, disability, and life insurance with outstanding coverage at very affordable premiums. Add to that our 401K savings plan with a company match. We get that your loved ones are the most significant commitment of all. We make it easier to be a working parent with paid time off, and paid family leave.