Social Media Strategist
Location: Hybrid in Boston, MA, OR NYC, NY 9-5PM
Length: 12 months, likely to extend
Pay: Up to $28/hr (W2 and option for benefits)
What you will do
- Partner with internal and external stakeholders to develop cross-platform social media strategies, including advising on content, platforms, timing, ad formats and targeting.
- Act as day-to-day contact for and manager of assigned projects, campaigns and/or pitches. This will include liaising with internal groups and outside agencies.
- Lead all project management efforts, from content planning and copywriting to compliance submission and execution.
- Drive execution of campaigns and initiatives to provide maximum value to the firm’s clients, prospects and interested parties, on time and in scope.
- Coordinate creation of daily, weekly and/or monthly reports for campaigns and initiatives in alignment with scope requirements.
- Review reporting and identify opportunities for optimizing, improving and/or building on campaigns.
Must Have:
- Social media marketing, copywriting, paid social campaigns on LinkedIn & Meta.
- 2+ years’ experience working in a financial services marketing group; familiarity with and interest in investment management topics. Knowledge of financial advisory marketplace a plus.
- Familiar with CRM platforms such as Sprinklr or Hootsuite.
- Social media marketing and/or agency experience is required.
- A strong copywriter, comfortable breaking down complex financial services content into engaging, jargon-free social media posts while remaining true to the brand.
