We're seeking a passionate SEM Strategist to join the team of our client - a Kansas City-based digital agency. This role is perfect for a data-driven marketer who thrives on crafting and executing impactful search engine marketing campaigns. Based on candidate experience, this role could be remote with in-office work as needed OR on-site Monday through Thursday and remote on Friday. This is an excellent opportunity with full benefits including generous PTO and holiday time off, 401(k) with match and opportunity for growth as the company expands.
Responsibilities:
- Primary owner of the digital marketing aspects in researching, planning, and implementing successful marketing campaigns
- Collaborates with project managers and strategists to devise and implement effective marketing plans for clients
- Manage SEM for one-off website design and development projects
- Supports identifying, reporting, and analyzing marketing metrics to measure company and client success
- Offers data-supported solutions and recommendations to optimize marketing campaigns
- Regularly iterates marketing strategy to maximize what is working and minimize what is not
- Creatively and effectively resolves complex SEM issues
- Supports in identifying and proposing incremental opportunities for further client engagement
Required Skills:
- 1-4 years SEM experience
- Proficiency in SEM tools and techniques, including Google Ads
- Basic understanding of SEO tools and techniques
- Ability to update CMS websites (ideally WordPress)
- Analyze web traffic metrics and monitor SEM key performance indicators
- Proficient in Google Workspace (Google Sheets, Google Docs, Google Slides)
- Experience with various analytics tools (e.g., Google Analytics, Search Console, Google Tag Manager)
- Proficient in reporting tools (e.g., Looker Studio)
- Strong written and verbal communication skills, especially for client interactions
- Ability to prioritize, organize, and multitask effectively
- Quick learner with adaptability to new situations and remote work environments
- Proficient in various reporting tools (eg Looker studio)
