- Industry: Luxury fashion
- đź“ŤLA - Echo Park / Hybrid work schedule (in office Tues-Thurs)
- đź’¸ $100k - $125k
- Benefits: health care plan to include medical coverage, dental care, vision insurance, an FSA plan, and a matching 401k plan.
đźš©đźš©đźš©đźš©đźš©IMPORTANT NOTE: Please read the full JD before applying! Ideally you have worked as a CRM Marketing Manager at an ecommerce company. This role is NOT ideal for someone who DOES NOT have CRM/Lifecycle/Retention experience.
Looking for a data-driven and entrepreneurial minded CRM Marketing Manager to join the Growth & Marketing team of a luxury fashion brand!
This role requires a passion for our client and the product – we want you to ideate, build and execute marketing communication plans that target the right audience, with the right message, at the right time, on the right channels. We are looking for someone with experience managing and optimizing email and SMS programs including campaign management and QA, automation journey building and segmentation enhancement. You will be responsible for driving engagement, subscriber growth and revenue generation through activation, retention and reactivation tactics.
Key Responsibilities:
- Strategy: You will have the ability to simultaneously think strategically and creatively to align CRM marketing programs to company’s business objectives. You will be able to come in and optimize a CRM program including identifying automation flow opportunities, evolving our segmentation, lifecycle journey building and even ideating and creating a loyalty program. You will need to be able to effectively develop new automations to increase customer engagement, traffic to our site and LTV
- Campaign Management: You will manage the CRM programs end to end and therefore must approach campaign management with a high degree of attention to detail. You will create an omni-channel communication strategy that is personalized by consumer and medium. You will build, QA, schedule, deploy and report on all email and SMS campaigns. You will ensure accurate, timely and consistent delivery of campaigns through your QA process.
- Analytics & Reporting: You will have experience working with data to generate insights and action plans to improve the CRM program. You will be customer-obsessed and will have the ability to synthesize data and identify key customer shopping habit trends to grow revenue. You will own CRM reporting internally and communicate trends, successes, opportunities and generate ideas back to the Brand and Merchandising teams. You will develop dashboards and reporting methods that provide consistent insight and visualization into channel performance relative to your key KPIs and targets.
- Customer Management: You will have a passion for ensuring accurate consumer data based on CRM best practices including monitoring email list health and deliverability and cleanup practices. You will also support the retail stores in client list development and outreach practices to ensure on-the-ground engagement also.
- Marketing Content: Because you’ll understand our customer so well and the content they’re reacting to, you will provide input and direction on customer marketing campaigns to the Brand and Merchandising teams. You will manage, with input, the email and SMS content calendar to ensure that all business needs are being met and important messages are being included. You will be a master at prioritizing messaging and developing nuanced campaigns that make sense for our various segmentations you will build. You will also coach the creative departments on how we can better use personalization and dynamic content in our emails, so our resources are more effective.
- Test & Learn: The best part! You will innovate. You will be excited by new technology, plugins or new automation ideas that increase our customer’s likelihood to convert and remain engaged. You will create, execute and maintain an ongoing testing plan to continuously learn and improve. You will analyze the success of these tests and communicate internally your learnings.
- Loyalty: You will lead the design, implementation, and optimization of a comprehensive loyalty program, ensuring it aligns with the customer lifecycle and marketing calendar. This role requires expertise in creating dynamic, automated messaging that seamlessly delivers points, rewards, and personalized incentives at key customer touch points, fostering long-term engagement and retention.
- Program Lead: I lied; this is the best part! You will be the face of the CRM program and will report directly into the Head of Growth & Marketing. This is an incredible opportunity for a person that is entrepreneurial, loves fashion and wants to learn and work fast with an exciting newly formed Marketing team.
Prerequisite Knowledge, Skills, and Education
- Klaviyo, Attentive, Google Analytics and Shopify experience a huge plus
- No less than 3 years in a direct CRM/lifecycle/retention role at an e-commerce business a must
- 1+ years spent in the fashion, luxury or retail industry a huge plus
- Excellent analytical skills with a passion for data and data/creative driven decision making
- Proven experience in calendar ownership and project management
- In-depth understanding of loyalty program strategies and a proficiency in aligning loyalty programs with marketing calendars and crafting dynamic, personalized rewards messaging
- Master of Excel and PPT (+ Gsuite)
- Expert in email/sms metrics and KPIs and how to develop benchmarks and increase performance over time
- Strong verbal presentation skills
- Understanding of planning/operations/inventory a plus!
- Experience with HTML a must, SQL a plus
- Customer obsessed mindset and the ability to challenge other thought
- Excellent problem solving and organizational skills with the capacity to work on a new team that is still evolving!
Job Type: Full time, Exempt
