Position: Social Media Manager
Location: Hybrid - Onsite 1-2x per week, N. Austin
Status: Freelance
Duration: Possible Full-Time
Starts: October 2024
Hourly Rate: $30- $37 /Hr.
Our client, a pioneer in the housing and finance industry, is seeking a Social Media Manager. Ideal candidates have experience working with very regulated content!
This is a freelance to full time opportunity (typically converting after 3 months of freelancing, for the right person), that requires going onsite to an Austin office. All equipment will be provided.
Social Media Manager Responsibilities:
- Strategize, plan and manage the day-to-day content
- Recommend and build social media experiences that engage the appropriate audiences and inform them of our products and services
- Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
- Partner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaigns
-Build relationships with online contributors/ambassadors that have positive influence in the real estate industry
- Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
- Summarize insights and conversations to create actionable reports that lead to optimization
- Advocate, train, and demonstrate good use of social media and Compliance best practices among branch users
- Monitor corporate and outside social media outlets, and recommend improvements, if necessary
- Stay current on social media best practices and integrate them into the overall marketing strategy for the business
- Act as lead specialist for other social media positions providing guidance and direction as needed
Social Media Manager Requirements:
- 4+years of related experience and/or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting
- Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, Meltwater, etc.
- Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling -- keeping in mind strict regulation!
- Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns
- Ability to communicate effectively with all employees, including the executive committee
- Must be able to work within tight deadlines and budget(s)
- Excellent communication, organizational and time management skills
- Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
- Proficiency with MS Office and email
- Associate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
