At Phaedon, we believe that inspired people spark action. The Director, Influencer is responsible for developing and executing breakthrough influencer and social media strategies and content for high-profile accounts and leading a best-in-class team.
As this role sits at the center of pop culture, strategy, creative, tech, content and production, we are looking for someone who is equally as plugged in. The Director, Influencer is all over the latest trends and influencers and champions ideas that push boundaries. Staying ahead of industry and platform evolutions and rules of the road is a must. The person in this role will continually strive to deliver top-notch client service, industry defying ideas and execution, and grow an all-star team.
Key Responsibilities
- Oversee development of influencer and social media marketing strategies that align with client objectives, are rooted in pop culture and are backed by data and analytics.
- Collaborate with account and agency leads to identify real-time opportunities, lead influencer strategies, and create impactful marketing campaigns for clients.
- Be a day-to-day client whisperer by providing POVs and strategic counsel grounded in an understanding of their business challenges and opportunities, while also advocating for the team and speaking with conviction about what resonates in today’s ever-evolving landscape.
- Provide leadership and strategic guidance to a team of three high-performing influencer marketing and social media professionals, offering an outside eye to push the team to new heights and bring innovative solutions to the day-to-day.
- Foster an entrepreneurial and collaborative team environment, one that values autonomy, encourages proactive thinking and creative problem solving.
- Develop and manage key relationships with talent agencies and content creator representatives on behalf of the agency.
- Help streamline and refine the agency’s approach and process to sourcing, vetting and contracting talent, content development and performance evaluation.
- Partner with peers and relevant discipline leaders (e.g., Creative, Strategy, Analytics, Media Relations) to establish opportunities and develop POVs that drive the business and the agency forward and lead to organic and new business growth.
- Contribute to the agency’s financial health by managing budgets, billing, projections and staffing for direct reports and supporting teams.
- Cultivate a culture that aligns with Phaedon’s values, with support, growth and partnership for people at its core.
A Deep Understanding Of:
- Influencer and social media regulations, including FTC guidelines and disclosure requirements.
- Fluency in various social platforms, including best practices related to paid amplification and campaign optimization.
- The marketing mix, and the interplay between paid, earned, and owned media to elevate campaign effectiveness.
- How to tackle complex brand challenges, blending traditional methods with innovative, calculated risks.
- Mentoring and motivating emerging talent through constructive feedback and being an approachable people manager.
- A suite of social and influencer tools for ID and discovery (e.g. Tagger), contract negotiation, content planning, measurement and ROI analysis.
- The legal review process, including familiarity with best practice redlines and legal terminology.
- Performance and KPI tracking.
Qualifications
- Bachelor’s degree in marketing, communications or related field though not mandatory (if you do not meet this qualification but believe you’ve got relevant experience that fits this role, do not hesitate to apply)
- 10+ years of experience in the influencer and/or social media space; CPG experience is a bonus.
- Proven ability to handle multiple projects and clients at one time.
- Excellent written and verbal communication skills; confident presentation skills.
- Strong leadership and team management abilities.
What We Offer
- Opportunity to work with diverse, high-profile clients
- Collaborative and innovative work environment
- Ongoing professional development and industry training
- Competitive salary and benefits package
Phaedon is an equal opportunity employer, and all employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Reasonable Accommodations are available, including, but not limited to, for disabled veterans, individuals with disabilities, and individuals with sincerely held religious beliefs, in all phases of the application and employment process.
Pay Range - There are multiple factors that are considered in determining final pay for a position, including, but not limited to, relevant work experience, skills, certifications and competencies that align to the specified role, geographic location, education and certifications as well as contract provisions regarding labor categories that are specific to the position. The pay range for this position is: $106,250 - $143,750.
