The Aspen Group is looking for a Sr. Associate of Social Engagement and Community to support the ClearChoice Dental Implant Center brand. ClearChoice is a nationwide brand that offers a variety of tooth replacement solutions to individuals seeking permanent results. In this role, you will focus on identifying and leveraging opportunities to turn negative feedback into positive stories, mining for content, and fostering potential partnerships. This role enhances the brand’s reputation and engages the community through strategic initiatives.
Key Responsibilities:
Reputation Management:
Monitor and analyze negative feedback to identify opportunities for turning negative experiences into positive outcomes.
Develop strategies to address and resolve negative comments, enhancing overall brand perception.
Content Mining:
Identify and curate compelling stories and feedback from customer interactions for use in marketing and content initiatives.
Collaborate with the content creation team to provide authentic customer stories and testimonials.
Contribute to content brainstorms and briefing processes with social media content creators to ensure connectivity to the social landscape.
Partnership Development:
Identify potential partnerships and collaborative opportunities that can enhance community engagement and brand presence.
Initiate and manage conversations with patients and potential patients to build and enhance brand reputation.
Proactive Engagement & Social Listening:
Develop and implement proactive outreach strategies to engage with the community and build strong relationships.
Participate in conversations that can enhance brand loyalty and customer satisfaction.
Evaluate the social landscape including competitive audits, curation of social listening topics, and develop industry insights.
Skills & Qualifications:
Strong creative and strategic thinking skills.
Ability to identify and leverage opportunities from customer feedback.
Social Forward, comfortable with quick paced, witty responses that are on trend.
Excellent relationship-building and networking abilities.
Creative problem-solving and content curation skills.
Salary: $50-65k
