Web & Merchandising Analytics Lead
**W2 Contract** ONSITE out of Mountain View, CA** Target W2 $70-75/hr
The main function of a Web & Merchandizing Analytics is to maximize Conversion for our client in the Consumer Electronics Space.
Responsibilities include:
• Perform all duties of an analytics tool administrator including all-site tagging and configurations, audits, monitoring, custom dashboards, and user training as requested
• Run and improve regularly scheduled & ad hoc web analytics reports that contribute to impactful analysis and actionable insights.
• Develop comprehensive website tagging & tracking data capture strategies including custom analytics such as JavaScript to create events and triggers in Tag Manager while testing all tags, triggers
• Develop and execute a comprehensive web analytics data strategy to optimize UX, CX & web performance metrics
• Collaborate with Business function, Category, Product, Merch & UX teams to create and deliver analytics Reporting and Insights
• Utilize SQL to perform data analysis to extract valuable insights from large data sets like Click stream, transactional data
• Developing effective measurement frameworks and reports for non-technical audiences to enable actionable insights to improve digital marketing and customer conversion funnel
• Ensure data quality and integrity for key functions like internal mapping tables product hierarchy, Dates, Site taxonomy and Adobe classifications
• You will be responsible for designing, coordinating execution, and analyzing experiments across our digital channels (web, mobile & app).
• You will work closely with the digital strategy team, product managers, designers, developers, and marketers to optimize the user experience and drive revenue growth.
• Develop and maintain a robust A/B testing pipeline, from ideation to implementation to analysis, using best practices and industry standards.
• Define and prioritize key hypotheses, metrics, and segments for testing, and communicate the results and recommendations to stakeholders.
• Knowledge of statistical concepts and methods, such as hypothesis testing, confidence intervals, sample size calculation, and regression analysis.
• Create and present clear and compelling reports and dashboards that showcase the impact of experiments on key performance indicators.
• Generate insights for weekly business performance review
• Stay abreast of the latest trends and best practices in A/B testing, digital analytics, and user experience.
TOP SKILLS
SQL , Tableau , Adobe , Tagging , AB Testing
Background & Competencies Required:
• 10+ years of related experience in one or more of the functional areas: Business analytics, eCommerce or Web analytics roles
• Demonstrate strong technical expertise in Tableau/SQL and well verse with Adobe analytics
• Masters degree in Business, Data Science or a related field
• 4+ years experience in ecommerce or consumer electronics industry or management consulting
• Proficient in managing enterprise-class web analytics platforms (e.g. Adobe Analytics/Omniture, DXA) expertise with Client to Web SDK migration highly valuable.
• Proficiency developing custom reports, advanced segments, and complex goals, and interpreting and presenting findings
• Strong critical thinking skills and a proactive approach to identifying opportunities for optimization and improvement.
• Strong quantitative and analytical capabilities with high proficiency in data analysis using excel, tableau preferred
• Prior experience leading small teams with the ability to engage and develop talent
• Exceptional communication skills with ability to collaborate and build effective partnerships at all levels of the organization
• Structured and process-oriented approach to solve business and operational problems with a highly agile approach
• Ability to operate seamlessly in a matrix organization and manage stakeholder across multiple lines of businesses
