Plaid Enterprises is a leading manufacturer of consumer products in the Craft and DIY category with national brands including Mod Podge, FolkArt, Apple Barrel, and Bucilla. We are a fully integrated in-house creative marketing team.
We are seeking a highly motivated and detail-oriented consumer products Copywriter and Storyteller, responsible for creating, conversion focused e-commerce content including product descriptions, landing pages, and email marketing campaigns, as well as engaging and compelling blog posts and inspirational content. The ideal candidate will have a strong understanding of SEO best practices, be skilled in keyword research, and know how to craft content that drives traffic and boosts sales.
Key Responsibilities
· Write compelling, product descriptions that highlight features, benefits, and unique selling points.
· Develop strong SEO copy for product pages, category pages, blogs, emails, and e-commerce related content.
· Create compelling B2C and B2B email marketing campaigns to generate sales
· Create compelling blog posts and educational how-to stories that teach and inspire product use and purchase
· Write clear and concise instructions for packaging in collaboration with the product development team.
· Conduct keyword research to optimize existing content and create new, high ranking web pages.
· Ensure content aligns with brand tone and voice.
· Update and optimize current website content to improve organic search rankings.
· Work closely with the communications and e-commerce team to improve user experience through copy.
· Monitor and analyze content performance using SEO tools, improve engagement and conversion rates.
Qualifications
· BA/BS in English or Communications
· 3-5 years’ experience as a Copywriter, preferably in a consumer products e-commerce environment.
· Solid understanding of SEO best practices and techniques, including keyword research and on-page optimization.
· Ability to write clear instructions along with persuasive, and engaging content tailored to target audiences.
· Experience using SEO tools such as Google Analytics, SEMrush, or similar.
· Experience with Adobe Magento platform is a plus.
· Experience with Canva and Klayvio is a plus.
· Collaborate with marketing teams to design engaging and visually appealing email layouts.
· Strong attention to detail and excellent time-management skills.
· Ability to work independently and collaborate with cross-functional teams.
Provide three examples of your work that showcase your versatility as a copywriter.
